I was really bummed that I couldn’t attend the ASAE Tech13 conference last week. However, if my engagement on Twitter has done nothing else, it has taught me the power of the hashtag(#Tech13). I chose 7 colleagues that I knew would be tweeting pretty regularly, and followed their feeds closely last Wednesday and Thursday. What follows is a curation of …
Editorial Calendar: Content Marketing Step 4
I’ve always dreamed of just getting into the car with a wad of cash and setting off on a vacation with no particular destination in mind. A serendipitous foray like that sounds like the perfect vacation. But would you do that with your marketing efforts? I bet not! CONTENT MARKETING OVERVIEW When we started this series, we said that there …
Content Marketing: Approach Overview
What’s the first thing you do when you start to think about making vacation plans? Lots of folks get on the internet, look up places and start reading reviews. Why? Because you want to get a picture of what’s out there and what others are saying. Content Marketing Stats and Trends Here are some interesting statistics to consider as you …
Content Marketing: What Is It?
Marketing Overview Summary First there was Integrated Marketing. Then there was Direct Marketing. Then Online Marketing, Search Engine Marketing (SEM), Digital Marketing, Social Media Marketing and now Content Marketing. With all these marketing buzz words, one can easily become confused. (Apologies if I missed a few 🙂 ) What’s the difference? Is there a difference? Interestingly, there can be quite …
10 SEO Tips to Enhance Your Content Marketing Strategy
Our Sales Coach takes a pretty hard line—any business that doesn’t have a sales strategy is pretty much dead in the water. Not hard to agree with that position! So if you’re in the B2B category of business, here’s an interesting statistic for you: according to the Content Marketing Institute’s recent 2013 Benchmarks, Budget, and Trends—North America Report 91% …
Storytelling: The (Marketing) Tie That Binds
Who’s the storyteller in your family? We all have at least one. Growing up, my dad’s mom, “Grammie,” was the storyteller in our family. She worked as a waitress at Howard Johnson’s on the PA Turnpike for over 35 years. A widow at a young age, with a limited education and three small boys to raise, she saw her …
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Millennials: The Economic Engine of the Future
The wedding is just over 5 weeks away. After marrying 3 sons off in the last three years, I FINALLY get to play the role “Mother-of-the-Bride!” As the parent of 5 millennials, it’s easy to identify with the stereotypes of this younger generation as entitled, spoiled and non-committal. Wedding planning is a great microcosm to see these characteristics at their …
Gen Y: Retention and Loyalty
Our daughter was recognized as an Outstanding Scholar recently at her university and I was truly touched with the intimacy of the ceremony and recognition given to each student. But what blew me away was the tribute to the educators and influencers that helped motivate each student to achieve such a high level of excellence. As an educator myself, I …
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Association Membership: Keeping Gen Y Motivated and Engaged
“The challenge inherent in keeping Gen Y engaged is that we’re easily distracted, we want to see progress from our daily efforts, and have a high need to stay in touch with those leading us.” ~ (p. 108) Translation for Associations: GenY needs to know OFTEN why being a part of your association matters. They need to see measureable …
Associations, Are You Talking to Me?
I’ve been waiting to see if some of the associations that I’m interested in would reach out to me first. Why? I’d rather spend the money on a weekend get away or dinner at my favorite restaurant, unless you can convince me of the value of membership in your association. I love to read posts by XYZ University’s Shannon Neeser. …