Graphic design and Color are again transforming the internet marketing space. You may have noticed that white and plain backgrounds have dominated the website and smartphone visual horizon for awhile now. Apple was the first to go in that direction and for good reason. The clean, white, sparse approach differentiated them. Then the tech competition said we want to look …
Final Concept Board
The beauty of the big reveal here is that you’ve watched the final concept develop all through this process. You’ve given input, adding and taking away. The inspiration boards at the previous stage have shown you what’s possible. We’ve given you a platform that allows for levels of decision-maker input. You’ve participated in shaping a solution that you can get …
Let the Fun Begin!
Now the real fun begins! Internally, we determine two different visual directions or themes for your project. Two different designers are responsible for two contrasting paths. At this point, each designer begins exploring typography, inconography, photography and color, pulling together a combination of visuals that will suggest or foreshadow the focus word and messaging. This board is not a layout …
Campaign Development Process: Solutions
Enough questions! You’re looking for answers. These are beginning to evolve in Step III. Our solutions board tells you “here’s what we recommend.” At this stage we identify what your differentiator is—your USP (Unique Selling Position). This is important, because it becomes the focus of your messaging and answers member, donor, and client questions like, “What’s In It For Me?” …
The Marketing Persona: 4 Benefits of Using a Persona
I was thinking about how teams prepare to play each other during March Madness. All of them use scouting reports that outline the unique ways a team likes to play. The reports are fairly basic, but some details can stand out for a coach, such as information that a specific player only likes to go to his or her left. …