What are the best social media platforms for your business? Are all platforms created equal? Can they all be utilized by any type of company or business, big or small? We spoke with Barney Cohen, President of Business 360 Northwest and Deborah Sweeney, CEO MyCorporation. Both Barney and Deborah have strong opinions on this subject, and a lot of experience to back it …
eCommerce Social Media: 4 Trends for 2017
Frank Capra once said “Don’t follow trends, start trends”. This is sound advice. However, in the social media world, staying on top of current trends is vital to a successful eCommerce online presence. Social media trends are ever-changing. What dominates the social media scene in 2017? Here’s what a few pros had to say: “I see ecommerce brands investing a lot more …
Social Media Strategy: Three Key Questions for Success
Strategy and measurement are often cited as the two biggest challenges facing social media marketers. They are also considered the two core elements to a successful social media strategy! To build a successful social media strategy, you need to focus on these three questions: what are you trying to achieve? who are your customers? what is your competition doing? Understanding …
Top 3 Live Streaming Apps to Humanize Your Organization [Part I]
Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? First Facebook, then Twitter, Instagram and Snapchat popped up. Lately BigData and the Internet of Things has created a lot of buzz for marketers. But nothing has taken off with as much speed and intensity as Live Streaming apps. Recently, I’ve been watching …
Digital Marketing: 3 Things Dave Matthews Band Can Teach Us
Tuesday, December 18th was a big day for me in my digital marketing career. I turned 25, attended AMADC’s panel discussion on digital marketing for non-profits, and topped the evening off with the Dave Matthews Band (DMB) concert at first Mariner Arena in Baltimore. Digital Marketing and the Dave Matthews Band I’m a huge DMB fan. Every time the band …
Content Marketing: What Is It?
Marketing Overview Summary First there was Integrated Marketing. Then there was Direct Marketing. Then Online Marketing, Search Engine Marketing (SEM), Digital Marketing, Social Media Marketing and now Content Marketing. With all these marketing buzz words, one can easily become confused. (Apologies if I missed a few 🙂 ) What’s the difference? Is there a difference? Interestingly, there can be quite …
Gen Y: Retention and Loyalty
Our daughter was recognized as an Outstanding Scholar recently at her university and I was truly touched with the intimacy of the ceremony and recognition given to each student. But what blew me away was the tribute to the educators and influencers that helped motivate each student to achieve such a high level of excellence. As an educator myself, I …
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Association Membership: Keeping Gen Y Motivated and Engaged
“The challenge inherent in keeping Gen Y engaged is that we’re easily distracted, we want to see progress from our daily efforts, and have a high need to stay in touch with those leading us.” ~ (p. 108) Translation for Associations: GenY needs to know OFTEN why being a part of your association matters. They need to see measureable …
Digital Marketing: 3 Things Dave Matthews Band Can Teach Us
Tuesday, December 18th was a big day for me. I turned 25, attended AMADC’s panel discussion on digital marketing for non-profits, and topped the evening off with the Dave Matthews Band (DMB) concert at first Mariner Arena inBaltimore. I’m a huge DMB fan. Every time the band comes around the area, I make a point to attend his concerts. I …
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The Best Kept Secret to Online Success: The Daily Checklist
I DON’T HAVE ENOUGH HOURS IN MY WORK DAY FOR SOCIAL MEDIA! This statement is a lie. You have to decide if it’s important for your business to make time for social media, but it does not have to take 3+ hours a day. I’ve recently discovered that some of the secrets to effective social media marketing isn’t in how …