A few years back, I knew I needed to step up my commitment to regular exercise. I decided that what would motivate me to exercise consistently would be to enroll in a class, so I could enjoy the challenge while getting to know some other women with the same goals. As I have gotten to know these ladies over time, …
3 Brands Using Social Media for Social Good
Have you ever wondered “Why social media?” Beyond the availability and convenience of it…what is the deeper purpose that social media can serve? Recently, I read Brian Solis’s blog post “Social media is about social science and not technology,” and what struck me was the potential for social good that social media can create. Brian stated that social science is …
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Pinterest: 4 Brands Doing it Right
Surely you’ve heard about pinterest, and may even recognize that it could benefit your brand … but still you hesitate, “Is it really worth putting in the time to get our brand on pinterest?” YES. According to All Twitter, the majority of pins on pinterest are repins (meaning your content is continually being shared). Shareaholic states that pinterest’s referral rate is …
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Social Media: From Overwhelm to Overcome
Do you feel like every time you get comfortable with one social media platform another one goes viral? There are so many different networks to be on: Facebook, Twitter, LinkedIn, StumbleUpon, Pinterest, Google+, E-mail…etc. How do you find the time to learn all the effective ways to market in each one of those spaces? Will you even be good at …
The Marketing Persona: 4 Benefits of Using a Persona
I was thinking about how teams prepare to play each other during March Madness. All of them use scouting reports that outline the unique ways a team likes to play. The reports are fairly basic, but some details can stand out for a coach, such as information that a specific player only likes to go to his or her left. …
The Marketing Persona: Building Blocks
The ancient Native American saying “Do not judge a person until you’ve walked two moons in their shoes” captures the thinking behind the marketing persona. Crafting personas requires getting into the heads of our audiences. What keeps them up at night? How do they spend their free time? How do they like to be sold to? What’s their favorite channel …
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The Marketing Persona — A Deeper Look at Your Target Audience
Most of us in marketing communications use terms such as “target markets,” “stakeholders” or “members” to define our audiences. We think we know who they are, but how we connect with audiences has changed significantly in our mobile tech world and we may be struggling to reach them. One problem may be that we haven’t gone deep enough into figuring …
CONTENT MARKETING: STILL KING
Do you blog for your business? Are you on multiple social networks, curating content and engaging your customers? If so, you’re on the right track, according to the latest statistics. It can feel a bit lonely at times, but don’t give up. For those of you who haven’t jumped on board, there’s never been a better time! Content Marketing: What …
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Pinterested?
Have you noticed the craze over Pinterest? Honestly, I had heard about it long before I ventured to check it out. Once I did, though, I was immediately hooked. In a day and age where everything is about individual identification and self-expression, Pinterest is at the forefront of this in the online world. What is Pinterest? Great question! Many people …
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2012 STRATEGY: WHAT’S YOUR ‘ONE’ WORD?
Chris Brogan does it. So does Mari Smith. Rather than write a post on trends, predictions for the new year or the best of 2011, I’d like to challenge you to simply pick ONE WORD to envision what you’d like to accomplish in this new year. In the past, I was pretty intimidated by the idea of setting goals of …