Campaign Development Process: Solutions

Man hand turning a knob

Enough questions!  You’re looking for answers.  These are beginning to evolve in Step III.  Our solutions board tells you “here’s what we recommend.” At this stage we identify what your differentiator is—your USP (Unique Selling Position).  This is important, because it becomes the focus of your messaging and answers member, donor, and client questions like, “What’s In It For Me?” …

Top 3 Live Streaming Apps to Humanize Your Organization [Part I]

twitter tv

  Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? First Facebook, then Twitter, Instagram and Snapchat popped up. Lately BigData and the Internet of Things has created a lot of buzz for marketers. But nothing has taken off with as much speed and intensity as Live Streaming apps. Recently, I’ve been watching …

A-ha Moments from Hubspot’s Inbound Marketing Conference

Ever have that lightbulb moment when all the dots align and you suddenly see the solution that was right there in front of you? I have been sympathizing with clients and prospects for the last year or more, saying that social media and online marketing are here to stay, and that we’re all still trying to figure it out. Last …

HOW TO USE TWITTER 4 BUSINESS

Friends partying on balcony

  I once heard someone compare the conversation on Twitter to that of a cocktail party—short interactions meant to make a quick impression.  Where’s the value in that? There may be more than meets the eye.  Consider some of these facts gathered by a recent survey released by Edison Research.  The full study of over 1,700 respondents is 49 pages …

Lapsed Membership: What You Can Learn

smiling businesswoman in office

Nobody likes looking at stats that paint a negative picture.  But you won’t have the full picture if you’re not willing to look at everything.  Remember, when it comes to marketing, you don’t know what you don’t know! Three primary reasons for lapsed membership Sherry Jacob has conducted lapsed member surveys with a wide variety of organizations, from small to large, …

Google ALERT: Are You Mobile Ready?

search GPS coordinates in bike

They’ve done it again. As soon as you get used to doing things one way, the “powers that be” make a change—for the better. Are you mobile ready? Read below. In late February, Google announced that starting April 21, their search engines would give ranking preference to websites that are mobile optimized. What do you need to know and what …

They Call It the Celery Test

Have you ever stood in line at the grocery store and tried to guess what the person in front of you was planning on making?  Ingredients like chips, dip and soda are a good indicator of a party.  Rolls, hotdogs, napkins and some relish might clue you in to a picnic.  In his book, Start With WHY, Simon Sinek calls …

Five Compelling Reasons Why YOUR Company Should Blog

social media and blogging

© Sabelskaya Drew Reichard, contributor I got started in social media quite by accident. Back in 2009 I was doing some marketing research on the internet and stumbled upon Chris Brogan’s blog. At that time he was primarily writing about how to “humanize” your social media and develop an authentic voice by reaching out to form relationship and build your …

Mobile Behavior: From Angry Birds to Your Landing Page

Annoyed birds

The mobile app, Angry Birds, is an occasional pastime of mine. There’s something indescribably satisfying about slinging kamikaze, frowning feather-balls at rickety structures on the other side of the screen. I love watching everything fall down. Why is this so much fun?! What can I say? Angry Birds is one of the most popular mobile games ever created, so I’m …

Video: THE Content Marketing Trend of 2014

Woman Recording On Portable Video Camera

  “If one wants to reach younger people at an earlier age to shape their minds in a critical way, you really need to know how ideas and emotions are expressed visually.” ~ Martin Scorsese Do you have one of those “little, black dresses?” For a professional woman in any metropolitan area, that is an absolute must-have wardrobe basic. It’s …