Brand Congruence: WHY Mission and Vision

Last in a series exploring mission vision & brand congruence. For more info, register for our FREE webinar presentation on Wednesday, March 20, at 10 AM—3 DANGEROUS TRENDS FACING ASSOCIATIONS AND NON-PROFITS.   “Congruence: n. agreement, harmony” Have you ever stood in the grocery store line, picking up items to make a favorite family dinner and had the cashier try to …

MOBILE CONTENT STRATEGY: A RECIPE FOR SUCCESS

 In our previous blog on mobile strategy, I made this statement: Your organization has a responsibility to deliver an equal content experience across all devices.  I’d like to correct myself and substitute the phrase “equal content” with “congruent content.”  The difference here is important.  “Equal content,” to me, means “the same content.”  “Congruent content” means consistent information about your products and …

CONTENT MARKETING: STILL KING

Do you blog for your business? Are you on multiple social networks, curating content and engaging your customers? If so, you’re on the right track, according to the latest statistics. It can feel a bit lonely at times, but don’t give up. For those of you who haven’t jumped on board, there’s never been a better time! Content Marketing: What …