Hi, this is Kathi Rabil, CEO of SliceWorks and with me today is Jamie Notter, of Culture That Works. I want to welcome everyone to SliceWorks Brand Chatter, a conversation about brand congruency and authenticity. Brand Chatter is a new initiative for the SliceWorks blog. We started our blog in late 2000, as a way to step up our engagement …
Video: THE Content Marketing Trend of 2014
“If one wants to reach younger people at an earlier age to shape their minds in a critical way, you really need to know how ideas and emotions are expressed visually.” ~ Martin Scorsese Do you have one of those “little, black dresses?” For a professional woman in any metropolitan area, that is an absolute must-have wardrobe basic. It’s …
9 Best Practices for Effective Calls to Action
© Wavebreak Media; used with permission Has this ever happened to you? Just last week I was looking up information about a particular author I wanted to know more about. Five clicks and 30 minutes later I was on a webpage describing the benefits of weight-training versus aerobic exercise. This is what Chris Brogan calls the “serendipity” of the internet. …
19 More Takeaways from ASAE’s Membership, Marketing and Communications Conference
You’re lucky! This week you’re going to get a double-portion! Two weeks ago, I began a series sharing nuggets from the most recent ASAE Membership, Marketing & Communications Conference. Last week I was supposed to publish the second installment, but the stomach flu kept me in bed all week. So here you have installments 2 and 3 combined, for a …
10 Takeaways from ASAE’s Membership, Marketing & Communications Conference
I LOVE the MMC Conference because it’s local and the topics are in my wheelhouse. I love the connecting piece too! As usual there was too much to do and not enough time! If you weren’t able to attend, I’ve compiled a post taking ONE key point from presentations uploaded for attendees. This should help whet your appetite for next …
Pinterest: “The Future of Marketing Is Visual!”
Who would have guessed that this would be our 100th blog post? When I saw the numbers in the 90’s a few months ago, I could hardly believe it. We decided to use this post to highlight the newest of our social networks—The unveiling of our Pinterest account! Why Pinterest? One of my own arguments AGAINST Pinterest initially was that …
Members: Josh Holloway & Intelligence Teach Us About Choices
We have a core group of about 8 TV series that we follow regularly. Three of those shows, Person of Interest , Almost Human and Intelligence , each raise some very challenging moral questions focused around technology and it’s double-edged role as a both good and evil. The newspaper is full of stories that present moral dilemmas—the NSA and the constitutionality of …
How to Deliver Epic Content
© Thinkstock Collection Content marketing satisfies your prospect’s need for essential information and your organization’s desire to shine as a trusted source of subject-matter expertise – subtly sparking “love-at-first-sight” resonance, laying foundations for long-term relationships and leading to a sale, membership renewal or other conversion to profit. In part 1, I reviewed how to create compelling and audience-focused content. We …
Tech 13 and Social Organizations: Day 2
A few years ago, when I was just beginning to dip my toes into the social media space, Chris Brogan made a statement about loving the serendipity of social media. I remember thinking, ‘What was a strange choice of words to use to talk about social networking.’ Now that I’ve been engaged in Twitter, LinkedIn, Facebook for the last 3 years, …
Tech13 via Twitterverse: Day 1
I was really bummed that I couldn’t attend the ASAE Tech13 conference last week. However, if my engagement on Twitter has done nothing else, it has taught me the power of the hashtag(#Tech13). I chose 7 colleagues that I knew would be tweeting pretty regularly, and followed their feeds closely last Wednesday and Thursday. What follows is a curation of …