©iStock Photos When I was finally ready to commit to a regular exercise routine in my schedule, I had lots of options. I could continue walking in the neighborhood on a regular basis but find a group to walk with regularly and hold me accountable for showing up. I could find a group exercise program that would have a strong …
They Call It the Celery Test
Have you ever stood in line at the grocery store and tried to guess what the person in front of you was planning on making? Ingredients like chips, dip and soda are a good indicator of a party. Rolls, hotdogs, napkins and some relish might clue you in to a picnic. In his book, Start With WHY, Simon Sinek calls …
Mobile Behavior: From Angry Birds to Your Landing Page
The mobile app, Angry Birds, is an occasional pastime of mine. There’s something indescribably satisfying about slinging kamikaze, frowning feather-balls at rickety structures on the other side of the screen. I love watching everything fall down. Why is this so much fun?! What can I say? Angry Birds is one of the most popular mobile games ever created, so I’m …
Create a Culture That Drives Success, Not Just Makes You Feel Good
© purestock There are a lot of cliches out there about organizational culture: —Culture eats strategy for breakfast —People leave the culture, not the company —Your culture is your most valuable competitive asset And in 20 years of working with organizations as both an internal and external consultant, here’s what I’ve learned: those cliches are all true. They may …
Culture Matters: Interview with Jamie Notter
Hi, this is Kathi Rabil, CEO of SliceWorks and with me today is Jamie Notter, of Culture That Works. I want to welcome everyone to SliceWorks Brand Chatter, a conversation about brand congruency and authenticity. Brand Chatter is a new initiative for the SliceWorks blog. We started our blog in late 2000, as a way to step up our engagement …
10 Takeaways from ASAE’s Membership, Marketing & Communications Conference
I LOVE the MMC Conference because it’s local and the topics are in my wheelhouse. I love the connecting piece too! As usual there was too much to do and not enough time! If you weren’t able to attend, I’ve compiled a post taking ONE key point from presentations uploaded for attendees. This should help whet your appetite for next …
Marketing: A Gardener’s Almanac
Do you spend much time in the garden? Is it a chore or therapy? I am an avid gardener. Sometimes I have trouble falling asleep at night, planning my gardening activities for the weekend. Or, I wake up EARLY Saturday morning and am unable to fall back asleep, anticipating the day ahead. This past weekend, I got to play in the …
Members: Josh Holloway & Intelligence Teach Us About Choices
We have a core group of about 8 TV series that we follow regularly. Three of those shows, Person of Interest , Almost Human and Intelligence , each raise some very challenging moral questions focused around technology and it’s double-edged role as a both good and evil. The newspaper is full of stories that present moral dilemmas—the NSA and the constitutionality of …
Tech 13 and Social Organizations: Day 2
A few years ago, when I was just beginning to dip my toes into the social media space, Chris Brogan made a statement about loving the serendipity of social media. I remember thinking, ‘What was a strange choice of words to use to talk about social networking.’ Now that I’ve been engaged in Twitter, LinkedIn, Facebook for the last 3 years, …
Tech13 via Twitterverse: Day 1
I was really bummed that I couldn’t attend the ASAE Tech13 conference last week. However, if my engagement on Twitter has done nothing else, it has taught me the power of the hashtag(#Tech13). I chose 7 colleagues that I knew would be tweeting pretty regularly, and followed their feeds closely last Wednesday and Thursday. What follows is a curation of …