New Relationship Marketing: Interview With Mari Smith – Part 2

This is our second of two posts from our interview of Mari Smith about her latest book: The New Relationship Marketing. In Part II, we asked Mari these questions: Can you speak to us more about surrounding yourself with the right connections? What are some of the biggest mistakes businesses make today regards social technologies online and offline? Do you …

Social Media: Mentoring with Mari Smith

Have you ever had the opportunity to learn from a high level expert? I have been doing just that for the last 3 months. In May I began a 6 month mentoring program with Mari Smith.  In April of 2008, an article in Fast Company dubbed Mari, “the Pied-Piper of the online world.”  Mari is co-author of the book, Facebook …

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11 FACEBOOK MARKETING EXPERTS SHARE THEIR BEST TIPS

Still not sure about the value of Facebook for marketing? Wonder what all the fuss is about? The folks at Social Media Examiner recently asked top marketing book authors and Facebook brand managers to share some of their hot Facebook marketing tips. Here’s a recap of what they had to say…. 1. Give people a reason to “Like” you Richard …

LINKEDIN BUSINESS PAGES: THREE NEW FEATURES

Are you on LinkedIn? LinkedIn is the business network of choice for busy professionals. Did you know that LinkedIn also has business pages? The average household income of LinkedIn members is $109,000. Also, 45% of LinkedIn members are business decision-makers, compared to 25-29% of Facebook users. In an interview with Mike Stelzner of Social Media Examiner, Lewis Howes makes the …

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CONTENT MARKETING: 9 WAYS TO RECYCLE

Remember senioritis and writers block? Most of us have not suffered from these since college. However, with the progression of business blogging as a tool for marketing, writing as a skill is becoming much more important. Do you struggle with content? Here are 9 ways to stop the writer’s block and recycle information you’ve already created. 1.)   Make a Video …

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THE EMAIL NEWSLETTER: KEEPING THE CONVERSATION GOING

Email is not dead. In fact, it is the foundation of any effective social media strategy. Your email list is proprietary, portable and your personal platform for keeping your business top-of-mind to your audience. Your potential clients are scattered all along the buying cycle time line. That’s why it’s important to understand how to use email as a way to …

B2B Branding with Social Media: 5 Keys to Success

There is a wealth of information on how to engage your fans and consumers via social media. Good examples of businessess doing it best can be found in this list of Top 10 Consumer Brands on Social Media While the truth is that these brands are doing something right, and certainly flourishing, I keep asking myself: So what if my …

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Brand Position: Promises, Promises

“Promises are like babies: Easy to make, hard to deliver”—unknown “It’s not about pop culture, it’s not about fooling people, and it’s not about convincing people that they want something they don’t.  We figure out what we want.  And I think we’re pretty good at having the right discipline to think through whether a lot of other people are going …