How many of you would be willing to pack the family car and drive off to vacation without first deciding where you are going, what to pack, how long to stay, or what you’re going to do? Having a plan is what makes your vacation a success. This is what social media strategy does for you. It maps out your …
The Top 10 Inbound Marketing Myths That Deserve Your Attention
There are many misconceptions when it comes to Inbound Marketing. It’s time to set the record straight and debunk some fallacies surrounding this heavy hitter in image management. Here are our top 10 inbound marketing myths. 1) Inbound Marketing is just another term for SEO Inbound marketing is all about organically increasing sales via traffic, as opposed …
Inbound Marketing: Why I Should Care
What is Inbound Marketing? Inbound Marketing is an evolved marketing strategy based on the real-time habits and interests of your customers. TV ads and cold calls are less effective in today’s marketplace because clients are more educated and tech savvy. They can and do actively search and compare products and services. Basically, it boils down to this: you provide your …
eCommerce Social Media: 4 Trends for 2017
Frank Capra once said “Don’t follow trends, start trends”. This is sound advice. However, in the social media world, staying on top of current trends is vital to a successful eCommerce online presence. Social media trends are ever-changing. What dominates the social media scene in 2017? Here’s what a few pros had to say: “I see ecommerce brands investing a lot more …
Final Concept Board
The beauty of the big reveal here is that you’ve watched the final concept develop all through this process. You’ve given input, adding and taking away. The inspiration boards at the previous stage have shown you what’s possible. We’ve given you a platform that allows for levels of decision-maker input. You’ve participated in shaping a solution that you can get …
Let the Fun Begin!
Now the real fun begins! Internally, we determine two different visual directions or themes for your project. Two different designers are responsible for two contrasting paths. At this point, each designer begins exploring typography, inconography, photography and color, pulling together a combination of visuals that will suggest or foreshadow the focus word and messaging. This board is not a layout …
12 Best Practices for Twitter Cards
There are three basic elements to all Twitter cards: the image, the Call to Action (CTA) and the tweet copy. Your image should show off the business. The headline and CTA together call out the offer. The tweet copy generates curiosity and interest. In order to maximize the value of all three elements, it’s important to keep the following best …
10 Takeaways from ASAE’s Membership, Marketing & Communications Conference
I LOVE the MMC Conference because it’s local and the topics are in my wheelhouse. I love the connecting piece too! As usual there was too much to do and not enough time! If you weren’t able to attend, I’ve compiled a post taking ONE key point from presentations uploaded for attendees. This should help whet your appetite for next …
The Marketing Communications Audit: Content Marketing Step 2
What is it that a sports coach and her/his team are looking for when they review past game tapes of next week’s opposing team? At first glance, that could seem like an incredible waste of time! The answer is holes. They’re looking for holes—holes in the opponent’s offense, holes in their defense. Where are the gaps, what are the weaknesses, …