I’ve had my iPhone 4S for less than a year. I was a late comer to the mobile party, but now I don’t think I could survive without it. Convenience is one of the greatest benefits of the iPhone. The accessibility of Siri, e-mail, an iPod, a camera, GPS, mobile apps and websites all in one place is incredibly useful. …
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The Best Kept Secret to Online Success: The Daily Checklist
I DON’T HAVE ENOUGH HOURS IN MY WORK DAY FOR SOCIAL MEDIA! This statement is a lie. You have to decide if it’s important for your business to make time for social media, but it does not have to take 3+ hours a day. I’ve recently discovered that some of the secrets to effective social media marketing isn’t in how …
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ASSOCIATION LEADERSHIP: HAVE YOU LOST YOUR WHY?
A few years back, I knew I needed to step up my commitment to regular exercise. I decided that what would motivate me to exercise consistently would be to enroll in a class, so I could enjoy the challenge while getting to know some other women with the same goals. As I have gotten to know these ladies over time, …
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HOW TO BUILD ASSOCIATION MEMBERSHIP
“Member benefits are your association’s one and only asset, the key to building a dominant and financially stable organization.” ~Sarah Sladek, author Do you belong to a book club? I joined a neighborhood book club about two years ago and really look forward to our monthly meetings. Some of the women get really passionate about the literary style and whether …
3 Brands Using Social Media for Social Good
Have you ever wondered “Why social media?” Beyond the availability and convenience of it…what is the deeper purpose that social media can serve? Recently, I read Brian Solis’s blog post “Social media is about social science and not technology,” and what struck me was the potential for social good that social media can create. Brian stated that social science is …
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Pinterest: 4 Brands Doing it Right
Surely you’ve heard about pinterest, and may even recognize that it could benefit your brand … but still you hesitate, “Is it really worth putting in the time to get our brand on pinterest?” YES. According to All Twitter, the majority of pins on pinterest are repins (meaning your content is continually being shared). Shareaholic states that pinterest’s referral rate is …
Be Yourself: This Time It’s Ok to be Human
Have you ever considered that social networks have both pluses and minuses? We are able to connect with folks we wouldn’t typically interact with. Yet, with those whom we are closest, we often resort to texting, calling, Facebooking, or tweeting, instead of face-to-face interaction. I know that I am guilty of this. The advantages of social media are that it …
Twitter: 6 Tips for an Effective Strategy
Have you just started out on twitter? Or have you been on twitter, but never really developed a strategy? Figuring out when, how, and what to tweet can be quite a daunting task… I know that it was for me. The thing is that everyone is different, and there is no overall “perfect” twitter posting strategy. What I can share …
The Marketing Persona: 4 Benefits of Using a Persona
I was thinking about how teams prepare to play each other during March Madness. All of them use scouting reports that outline the unique ways a team likes to play. The reports are fairly basic, but some details can stand out for a coach, such as information that a specific player only likes to go to his or her left. …
The Marketing Persona: Building Blocks
The ancient Native American saying “Do not judge a person until you’ve walked two moons in their shoes” captures the thinking behind the marketing persona. Crafting personas requires getting into the heads of our audiences. What keeps them up at night? How do they spend their free time? How do they like to be sold to? What’s their favorite channel …