If you are anything like me, you’ve done all you can to ramp up your LinkedIn profile, but what comes next? You may already have hundreds of connections, a few great recommendations, a whole list of skills and specialties, but what can you do to continue engaging? A great way to do this is through LinkedIn groups. What are LinkedIn …
THREE THINGS TO LEARN FROM “GAP GAFFE”
Image via Wikipedia Some folks have had quite a bit of fun with Gap’s recent logo gaffe. The new logo launch lasted 4 days and was then recalled. The issues on this topic have been fiercely debated in advertising, retail and marketing circles over the last week. But the real frontlines of the battle have been played out on Twitter …
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Branding Your Organization: How to Stand Out on the Dance Floor
Image via Wikipedia At a recent conference, one of the speakers iterated “Your brand is not your logo!” Many people reacted with surprise. As we start this series, it’s important to appreciate the validity of this statement. Your brand and your logo are separate items. They go to together but they are no more the same than two individuals in …