Is it mid-January already? If you’re like me, you’re hustling to get back on track after the Holidays, and are optimistic to reorganize every aspect of your life. With New Year’s resolutions looming over our heads, association professionals and marketers alike, must look ahead to which efforts we will implement in 2016, and plan how we will accomplish these tasks throughout …
ASAE #Tech12: Connecting Technology & Real Life
As CEO of an Industry Partner in ASAE, sales doesn’t come easily to me. I’m not comfortable with being promotional. So when I attended the annual conference in Dallas, I struggled with engaging attendees in conversation. It wasn’t until the last day of the conference that I realized it wasn’t about me but about finding out what attendees were struggling …

