In our previous blog on mobile strategy, I made this statement: Your organization has a responsibility to deliver an equal content experience across all devices. I’d like to correct myself and substitute the phrase “equal content” with “congruent content.” The difference here is important. “Equal content,” to me, means “the same content.” “Congruent content” means consistent information about your products and …
THE WHY AND HOW OF MOBILE: A PLACE TO START
I’ve had my iPhone 4S for less than a year. I was a late comer to the mobile party, but now I don’t think I could survive without it. Convenience is one of the greatest benefits of the iPhone. The accessibility of Siri, e-mail, an iPod, a camera, GPS, mobile apps and websites all in one place is incredibly useful. …
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2012 STRATEGY: WHAT’S YOUR ‘ONE’ WORD?
Chris Brogan does it. So does Mari Smith. Rather than write a post on trends, predictions for the new year or the best of 2011, I’d like to challenge you to simply pick ONE WORD to envision what you’d like to accomplish in this new year. In the past, I was pretty intimidated by the idea of setting goals of …
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VIDEO BLOGGING: 4 THINGS TO GET YOU STARTED ON YOUTUBE
When I was a kid, I really wanted a video camera. I wanted to make home movies, and a chance to tell my audience important things, funny things, or to just plain show off my creative talents. I had high hopes of being selected for America’s Funniest Home Videos. While my parents didn’t agree with my need for a video …
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GOING MOBILE: MOBILE APPS VS. MOBILE WEBSITES
With the increased use of smart phones, consumers browse the Internet, use Facebook and Twitter, and generally spend more time on their mobile devices. In Social Media, it is becoming a pressing issue for brands to consider going mobile. For small businesses, it may in fact be their biggest challenge. We interviewed our web designer, Will Rabil to help us …
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Brand Position: Promises, Promises
“Promises are like babies: Easy to make, hard to deliver”—unknown “It’s not about pop culture, it’s not about fooling people, and it’s not about convincing people that they want something they don’t. We figure out what we want. And I think we’re pretty good at having the right discipline to think through whether a lot of other people are going …