I was really bummed that I couldn’t attend the ASAE Tech13 conference last week. However, if my engagement on Twitter has done nothing else, it has taught me the power of the hashtag(#Tech13). I chose 7 colleagues that I knew would be tweeting pretty regularly, and followed their feeds closely last Wednesday and Thursday. What follows is a curation of …
The Marketing Communications Audit: Content Marketing Step 2
What is it that a sports coach and her/his team are looking for when they review past game tapes of next week’s opposing team? At first glance, that could seem like an incredible waste of time! The answer is holes. They’re looking for holes—holes in the opponent’s offense, holes in their defense. Where are the gaps, what are the weaknesses, …
Content Marketing Step 1: Know Your Audience
Know your audience. Having pulled together four weddings in the last three years, please understand that I’m still in recovery mode. So the best analogy I can come up with about knowing your audience is related to wedding analogies. When you’re putting together your guest list, travel arrangements and seating at the reception you have to take all kinds of …
Content Marketing: Approach Overview
What’s the first thing you do when you start to think about making vacation plans? Lots of folks get on the internet, look up places and start reading reviews. Why? Because you want to get a picture of what’s out there and what others are saying. Content Marketing Stats and Trends Here are some interesting statistics to consider as you …
10 SEO Tips to Enhance Your Content Marketing Strategy
Our Sales Coach takes a pretty hard line—any business that doesn’t have a sales strategy is pretty much dead in the water. Not hard to agree with that position! So if you’re in the B2B category of business, here’s an interesting statistic for you: according to the Content Marketing Institute’s recent 2013 Benchmarks, Budget, and Trends—North America Report 91% …
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THE EMAIL NEWSLETTER: KEEPING THE CONVERSATION GOING
Email is not dead. In fact, it is the foundation of any effective social media strategy. Your email list is proprietary, portable and your personal platform for keeping your business top-of-mind to your audience. Your potential clients are scattered all along the buying cycle time line. That’s why it’s important to understand how to use email as a way to …