How many of you would be willing to pack the family car and drive off to vacation without first deciding where you are going, what to pack, how long to stay, or what you’re going to do? Having a plan is what makes your vacation a success. This is what social media strategy does for you. It maps out your …
Why Hire Slice Works for Your Campaign Marketing Solutions?
What Do We Do? At Slice Works, we are committed to helping your business achieve maximum success. Our campaign marketing solutions are specifically tailored to your brand and message. Our ultimate goal is to help you “cut through the crowd” and stand out. This is becoming increasingly hard to do in today’s age. Pop Quiz First, ask yourself a few …
Are All Social Media Platforms Created Equal?
What are the best social media platforms for your business? Are all platforms created equal? Can they all be utilized by any type of company or business, big or small? We spoke with Barney Cohen, President of Business 360 Northwest and Deborah Sweeney, CEO MyCorporation. Both Barney and Deborah have strong opinions on this subject, and a lot of experience to back it …
HOW TO USE TWITTER 4 BUSINESS
I once heard someone compare the conversation on Twitter to that of a cocktail party—short interactions meant to make a quick impression. Where’s the value in that? There may be more than meets the eye. Consider some of these facts gathered by a recent survey released by Edison Research. The full study of over 1,700 respondents is 49 pages …
2015: Believe Your Beliefs
How many of you find yourselves “believing your doubts and doubting your beliefs”?!? As you look at the last few months of civil unrest following the shooting of Michael Brown in Ferguson and Akai Gurley in New York City, or your own personal challenges, it’s easy to understand how doubt and fear could pre-occupy your thoughts. Rather than …
Create a Culture That Drives Success, Not Just Makes You Feel Good
© purestock There are a lot of cliches out there about organizational culture: —Culture eats strategy for breakfast —People leave the culture, not the company —Your culture is your most valuable competitive asset And in 20 years of working with organizations as both an internal and external consultant, here’s what I’ve learned: those cliches are all true. They may …
Culture Matters: Interview with Jamie Notter
Hi, this is Kathi Rabil, CEO of SliceWorks and with me today is Jamie Notter, of Culture That Works. I want to welcome everyone to SliceWorks Brand Chatter, a conversation about brand congruency and authenticity. Brand Chatter is a new initiative for the SliceWorks blog. We started our blog in late 2000, as a way to step up our engagement …
Video: THE Content Marketing Trend of 2014
“If one wants to reach younger people at an earlier age to shape their minds in a critical way, you really need to know how ideas and emotions are expressed visually.” ~ Martin Scorsese Do you have one of those “little, black dresses?” For a professional woman in any metropolitan area, that is an absolute must-have wardrobe basic. It’s …
Marketing: A Gardener’s Almanac
Do you spend much time in the garden? Is it a chore or therapy? I am an avid gardener. Sometimes I have trouble falling asleep at night, planning my gardening activities for the weekend. Or, I wake up EARLY Saturday morning and am unable to fall back asleep, anticipating the day ahead. This past weekend, I got to play in the …
Members: Josh Holloway & Intelligence Teach Us About Choices
We have a core group of about 8 TV series that we follow regularly. Three of those shows, Person of Interest , Almost Human and Intelligence , each raise some very challenging moral questions focused around technology and it’s double-edged role as a both good and evil. The newspaper is full of stories that present moral dilemmas—the NSA and the constitutionality of …