5 TIPS TO MAKING YOUR WEBSITE SOCIAL MEDIA SAVVY

Strategic branding and web design are very important for businesses. Social media has changed the way brands relate to their audience and potential clients. As brands consider revamping their websites, we interviewed our web designer, Will Rabil, for some suggestions on how to make your website stand out in social media. To re-cap, here are the key points that Will …

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VIDEO BLOGGING: 4 THINGS TO GET YOU STARTED ON YOUTUBE

When I was a kid, I really wanted a video camera. I wanted to make home movies, and a chance to tell my audience important things, funny things, or to just plain show off my creative talents. I had high hopes of being selected for America’s Funniest Home Videos. While my parents didn’t agree with my need for a video …

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6 QUESTIONS TO SOLIDIFY YOUR SOCIAL MEDIA STRATEGY

“What gives you that hummingbird feeling” is constantly being asked in rehearsals with my dance company DEVIATED THEATRE. As we rehearse for the premiere of our new show at the Kennedy Center, we are all learning to embody the traits of the hummingbird. Hummingbirds move with a purposeful sense of urgency to pollinate many plants and flowers. They give first …

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5 KEY STRATEGIES TO NAVIGATE THE TWITTERVERSE

I was a late-comer to the Twitterverse.  In fact, at first I refused to learn how to Tweet, until a good friend of mine set up the account for me. Even then I was reluctant to use it, but kept the account open just in case. I simply did not see the point. I wondered who cared about I had …

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Brand Position: Promises, Promises

“Promises are like babies: Easy to make, hard to deliver”—unknown “It’s not about pop culture, it’s not about fooling people, and it’s not about convincing people that they want something they don’t.  We figure out what we want.  And I think we’re pretty good at having the right discipline to think through whether a lot of other people are going …