Graphic design and Color are again transforming the internet marketing space. You may have noticed that white and plain backgrounds have dominated the website and smartphone visual horizon for awhile now. Apple was the first to go in that direction and for good reason. The clean, white, sparse approach differentiated them. Then the tech competition said we want to look …
Millennials and your social media strategy: the content they consume
What Counts as Content? When it comes to digital marketing, content is a very general word. We have short form, long form, memes, videos, how-to’s, e-books, infographics, you name it. Over time, this classification has only broadened. There is no shortage of ways for someone to make themselves or their services known online. The issue has now become about shortage …
Millennials and Your Social Media Strategy: The Generational Wave
The Wave of Consumers We now know why millennials have very distinct traits and habits that set them apart from other age groups. This is why a social media strategy that address millennials is imperative to your success. We also know that people seem to have their own ideas in regards to what works when trying to connect to millennials …
Millennials and Your Social Media Strategy – The Challenges
Social Media Strategy – The Millennial Experience I was listening to The Joe Rogan Experience the other day, which is one of several podcasts that I have been tuning in to for years. I like Joe specifically because I think he has interesting guests and he’s a great interviewer. He has people on his show that I want to hear. …
The Top 10 Inbound Marketing Myths That Deserve Your Attention
There are many misconceptions when it comes to Inbound Marketing. It’s time to set the record straight and debunk some fallacies surrounding this heavy hitter in image management. Here are our top 10 inbound marketing myths. 1) Inbound Marketing is just another term for SEO Inbound marketing is all about organically increasing sales via traffic, as opposed …
Inbound Marketing: Why I Should Care
What is Inbound Marketing? Inbound Marketing is an evolved marketing strategy based on the real-time habits and interests of your customers. TV ads and cold calls are less effective in today’s marketplace because clients are more educated and tech savvy. They can and do actively search and compare products and services. Basically, it boils down to this: you provide your …
Final Concept Board
The beauty of the big reveal here is that you’ve watched the final concept develop all through this process. You’ve given input, adding and taking away. The inspiration boards at the previous stage have shown you what’s possible. We’ve given you a platform that allows for levels of decision-maker input. You’ve participated in shaping a solution that you can get …
Campaign Development Process: Discovery and Diagnostics
Have you ever just gotten into the car and begun to drive, not sure of your destination? Sounds like fun. Would you do that for a family vacation, with three kids in tow? Of course not!! Do you know how many businesses and organizations do exactly that? They make plans for a business launch or marketing campaign without deciding what their goals …
They Call It the Celery Test
Have you ever stood in line at the grocery store and tried to guess what the person in front of you was planning on making? Ingredients like chips, dip and soda are a good indicator of a party. Rolls, hotdogs, napkins and some relish might clue you in to a picnic. In his book, Start With WHY, Simon Sinek calls …
Mobile Behavior: From Angry Birds to Your Landing Page
The mobile app, Angry Birds, is an occasional pastime of mine. There’s something indescribably satisfying about slinging kamikaze, frowning feather-balls at rickety structures on the other side of the screen. I love watching everything fall down. Why is this so much fun?! What can I say? Angry Birds is one of the most popular mobile games ever created, so I’m …