© Sabelskaya Drew Reichard, contributor I got started in social media quite by accident. Back in 2009 I was doing some marketing research on the internet and stumbled upon Chris Brogan’s blog. At that time he was primarily writing about how to “humanize” your social media and develop an authentic voice by reaching out to form relationship and build your …
Content Marketing: What Is It?
Marketing Overview Summary First there was Integrated Marketing. Then there was Direct Marketing. Then Online Marketing, Search Engine Marketing (SEM), Digital Marketing, Social Media Marketing and now Content Marketing. With all these marketing buzz words, one can easily become confused. (Apologies if I missed a few 🙂 ) What’s the difference? Is there a difference? Interestingly, there can be quite …
Gen Y: Retention and Loyalty
Our daughter was recognized as an Outstanding Scholar recently at her university and I was truly touched with the intimacy of the ceremony and recognition given to each student. But what blew me away was the tribute to the educators and influencers that helped motivate each student to achieve such a high level of excellence. As an educator myself, I …
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Y-Size: Getting Gen Y to Work For You (And Stay a While)
I am always updating my resume. When I look at it, I think, “Wow! Either I have no sense of loyalty to some of these companies, or I am a jack of all trades!” In fact, I have 2 resumes. One is for teaching and performing dance, while the other is for social media marketing. As a member of …
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Blogging Strategy: Four Tips from an Imperfect Blogger
Do you ever feel stumped or overwhelmed in the blogosphere? I know I did. It took me quite awhile to feel comfortable (and trust me, I am still learning). When I first began blogging for Sliceworks, I worried about writing professionally and composing blogs in the “proper” lingo. I had gotten so used to writing college papers that I forgot …
Be Yourself: This Time It’s Ok to be Human
Have you ever considered that social networks have both pluses and minuses? We are able to connect with folks we wouldn’t typically interact with. Yet, with those whom we are closest, we often resort to texting, calling, Facebooking, or tweeting, instead of face-to-face interaction. I know that I am guilty of this. The advantages of social media are that it …
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CONTENT MARKETING: 9 WAYS TO RECYCLE
Remember senioritis and writers block? Most of us have not suffered from these since college. However, with the progression of business blogging as a tool for marketing, writing as a skill is becoming much more important. Do you struggle with content? Here are 9 ways to stop the writer’s block and recycle information you’ve already created. 1.) Make a Video …
YOUR BLOG: 12 REASONS TO USE WORDPRESS’ SCRIBE PLUG-IN FOR SEO
Recent research by MarketingProfs and Junta42 shows that as many as 51% of corporate marketers have blogs and are using them. According to Mike Stelzner of Social Media Examiner, companies with a business blog attract 55% more website visitors than non-blogging companies. SEO (Search Engine Optimization) is a hot topic for any business launching or publishing a blog. In Vertical …