“What gives you that hummingbird feeling” is constantly being asked in rehearsals with my dance company DEVIATED THEATRE. As we rehearse for the premiere of our new show at the Kennedy Center, we are all learning to embody the traits of the hummingbird. Hummingbirds move with a purposeful sense of urgency to pollinate many plants and flowers. They give first …
YOUR BLOG: 12 REASONS TO USE WORDPRESS’ SCRIBE PLUG-IN FOR SEO
Recent research by MarketingProfs and Junta42 shows that as many as 51% of corporate marketers have blogs and are using them. According to Mike Stelzner of Social Media Examiner, companies with a business blog attract 55% more website visitors than non-blogging companies. SEO (Search Engine Optimization) is a hot topic for any business launching or publishing a blog. In Vertical …
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5 KEY STRATEGIES TO NAVIGATE THE TWITTERVERSE
I was a late-comer to the Twitterverse. In fact, at first I refused to learn how to Tweet, until a good friend of mine set up the account for me. Even then I was reluctant to use it, but kept the account open just in case. I simply did not see the point. I wondered who cared about I had …
FACEBOOK CHANGES: FOR BETTER OR WORSE?
I can remember where I was when it happened. Sitting at my desk late Thursday afternoon, I got an email from Hyper Alerts that someone had commented on our sliceworks page. We had just signed up for this new service a week before and had shared a post about this missing feature on Facebook business pages. I was wrapping up …
B2B Branding with Social Media: 5 Keys to Success
There is a wealth of information on how to engage your fans and consumers via social media. Good examples of businessess doing it best can be found in this list of Top 10 Consumer Brands on Social Media While the truth is that these brands are doing something right, and certainly flourishing, I keep asking myself: So what if my …
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FOUR MISPERCEPTIONS ABOUT SOCIAL MEDIA
Have you jumped on the Social Media bandwagon yet? The early-adopters have been touting it as a less expensive way to market. After all, you won’t be spending money on paper, printing and postage. And a lot of the stuff that’s out there is fairly DIY. (Social media speak for do-it-yourself.) But I think we need to stop and take …
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RELATIONSHIP MARKETING: A CONVERSATION ABOUT ENGAGEMENT
For the first 16,000 years, we were mainly an agrarian society. Over the next 200 years we became industrialists and entrepreneurs. In the last 50 years we’ve become focused on information and technology. Today, the age of relationship is upon us and the heart of relationship marketing is engagement. Engagement: What Does That Look Like? In his most recent book, …
HOLIDAYS: BUILDING YOUR COMMUNITY ON FACEBOOK
The one thing I make sure to do on the weekends, is to spend my Sundays watching football. As I was screaming at the T.V. during the Redskins game, I was given breaks to breathe during the commercials. This is when I noticed that many commercials had spooky themes in them, and they weren’t just highlighting that there is a …
THREE THINGS TO LEARN FROM “GAP GAFFE”
Image via Wikipedia Some folks have had quite a bit of fun with Gap’s recent logo gaffe. The new logo launch lasted 4 days and was then recalled. The issues on this topic have been fiercely debated in advertising, retail and marketing circles over the last week. But the real frontlines of the battle have been played out on Twitter …
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Apple iPad: Life at the Speed of Touch
Before its release, many were wondering what it would take to save publications. Now unveiled, iPad’s taken criticism for not being the publishing breakthrough that some expected. I’d like to challenge that by saying that the habits, tastes and expectations of audiences are changing much more quickly than the current publishing industry’s ability to adapt. The Apple iPad fills that gap. …