I can remember where I was when it happened. Sitting at my desk late Thursday afternoon, I got an email from Hyper Alerts that someone had commented on our sliceworks page. We had just signed up for this new service a week before and had shared a post about this missing feature on Facebook business pages. I was wrapping up …
B2B Branding with Social Media: 5 Keys to Success
There is a wealth of information on how to engage your fans and consumers via social media. Good examples of businessess doing it best can be found in this list of Top 10 Consumer Brands on Social Media While the truth is that these brands are doing something right, and certainly flourishing, I keep asking myself: So what if my …
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FOUR MISPERCEPTIONS ABOUT SOCIAL MEDIA
Have you jumped on the Social Media bandwagon yet? The early-adopters have been touting it as a less expensive way to market. After all, you won’t be spending money on paper, printing and postage. And a lot of the stuff that’s out there is fairly DIY. (Social media speak for do-it-yourself.) But I think we need to stop and take …
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WEBSITE DESIGN: FORM FOLLOWS…WHAT’S THAT AGAIN?
Image via Wikipedia Is web design is at a crossroads? After reading an article last week in the Washington Post on redesigning Facebook, I began to wonder about this question in new ways as it relates to our technology sensitivities. What makes for good web design? (I won’t veer off on the design in our lives question.) Does good design …
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RELATIONSHIP MARKETING: A CONVERSATION ABOUT ENGAGEMENT
For the first 16,000 years, we were mainly an agrarian society. Over the next 200 years we became industrialists and entrepreneurs. In the last 50 years we’ve become focused on information and technology. Today, the age of relationship is upon us and the heart of relationship marketing is engagement. Engagement: What Does That Look Like? In his most recent book, …
HOLIDAYS: BUILDING YOUR COMMUNITY ON FACEBOOK
The one thing I make sure to do on the weekends, is to spend my Sundays watching football. As I was screaming at the T.V. during the Redskins game, I was given breaks to breathe during the commercials. This is when I noticed that many commercials had spooky themes in them, and they weren’t just highlighting that there is a …