The ancient Native American saying “Do not judge a person until you’ve walked two moons in their shoes” captures the thinking behind the marketing persona. Crafting personas requires getting into the heads of our audiences. What keeps them up at night? How do they spend their free time? How do they like to be sold to? What’s their favorite channel …
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The Marketing Persona — A Deeper Look at Your Target Audience
Most of us in marketing communications use terms such as “target markets,” “stakeholders” or “members” to define our audiences. We think we know who they are, but how we connect with audiences has changed significantly in our mobile tech world and we may be struggling to reach them. One problem may be that we haven’t gone deep enough into figuring …
CONTENT MARKETING: STILL KING
Do you blog for your business? Are you on multiple social networks, curating content and engaging your customers? If so, you’re on the right track, according to the latest statistics. It can feel a bit lonely at times, but don’t give up. For those of you who haven’t jumped on board, there’s never been a better time! Content Marketing: What …
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LinkedIn Groups: 4 Reasons Why You Should Join
If you are anything like me, you’ve done all you can to ramp up your LinkedIn profile, but what comes next? You may already have hundreds of connections, a few great recommendations, a whole list of skills and specialties, but what can you do to continue engaging? A great way to do this is through LinkedIn groups. What are LinkedIn …
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Pinterested?
Have you noticed the craze over Pinterest? Honestly, I had heard about it long before I ventured to check it out. Once I did, though, I was immediately hooked. In a day and age where everything is about individual identification and self-expression, Pinterest is at the forefront of this in the online world. What is Pinterest? Great question! Many people …
Social Media Lessons Learned: Measure and Repeat
In the previous two posts we talked about the importance of planning and gave some directions about simplifying your execution processes for your social media. Now let’s take a look at metrics, what and how to measure. Lesson #1: Metrics Matter Please take note. I didn’t say knowing which metrics to measure matters. That will become evident over time. Just …
Social Media Lessons Learned: Execution Simplified
Planning is the critical first step to social media success. Now that you’ve got your plan, how do you execute it effectively? Excellence in Execution There are lots of new and shiny tools out there. How do you decide which is the best fit for you? Like anything, there’s no true “one size fits all.” However, developing a list of …
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SOCIAL MEDIA LESSONS LEARNED: PLANNING
Social Media Lessons Learned! Am I the only one, or did you feel like the last year just flew by? It seemed like such a challenge most days just to ‘keep up.’ I kept thinking how nice it would be to have an hour to just sit and “think” about things. I finally took some time between Christmas and New Year’s …
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2012 STRATEGY: WHAT’S YOUR ‘ONE’ WORD?
Chris Brogan does it. So does Mari Smith. Rather than write a post on trends, predictions for the new year or the best of 2011, I’d like to challenge you to simply pick ONE WORD to envision what you’d like to accomplish in this new year. In the past, I was pretty intimidated by the idea of setting goals of …