Image via Wikipedia Is web design is at a crossroads? After reading an article last week in the Washington Post on redesigning Facebook, I began to wonder about this question in new ways as it relates to our technology sensitivities. What makes for good web design? (I won’t veer off on the design in our lives question.) Does good design …
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RELATIONSHIP MARKETING: A CONVERSATION ABOUT ENGAGEMENT
For the first 16,000 years, we were mainly an agrarian society. Over the next 200 years we became industrialists and entrepreneurs. In the last 50 years we’ve become focused on information and technology. Today, the age of relationship is upon us and the heart of relationship marketing is engagement. Engagement: What Does That Look Like? In his most recent book, …
HOLIDAYS: BUILDING YOUR COMMUNITY ON FACEBOOK
The one thing I make sure to do on the weekends, is to spend my Sundays watching football. As I was screaming at the T.V. during the Redskins game, I was given breaks to breathe during the commercials. This is when I noticed that many commercials had spooky themes in them, and they weren’t just highlighting that there is a …
THREE THINGS TO LEARN FROM “GAP GAFFE”
Image via Wikipedia Some folks have had quite a bit of fun with Gap’s recent logo gaffe. The new logo launch lasted 4 days and was then recalled. The issues on this topic have been fiercely debated in advertising, retail and marketing circles over the last week. But the real frontlines of the battle have been played out on Twitter …
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Brand Position: Promises, Promises
“Promises are like babies: Easy to make, hard to deliver”—unknown “It’s not about pop culture, it’s not about fooling people, and it’s not about convincing people that they want something they don’t. We figure out what we want. And I think we’re pretty good at having the right discipline to think through whether a lot of other people are going …
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Branding Your Organization: How to Stand Out on the Dance Floor
Image via Wikipedia At a recent conference, one of the speakers iterated “Your brand is not your logo!” Many people reacted with surprise. As we start this series, it’s important to appreciate the validity of this statement. Your brand and your logo are separate items. They go to together but they are no more the same than two individuals in …
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Video Production: The Four Ps
Videos are fast becoming a key platform in the communications marketplace. US Internet users watched 14.8 billion online videos in January 2010, making YouTube the second largest search engine. Your marketing strategy should include innovative forms of communication and adding informative video is one way to keep your messages timely and fresh. Video production has never been easier. Flip video …
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Apple iPad: Life at the Speed of Touch
Before its release, many were wondering what it would take to save publications. Now unveiled, iPad’s taken criticism for not being the publishing breakthrough that some expected. I’d like to challenge that by saying that the habits, tastes and expectations of audiences are changing much more quickly than the current publishing industry’s ability to adapt. The Apple iPad fills that gap. …