In the previous two posts we talked about the importance of planning and gave some directions about simplifying your execution processes for your social media. Now let’s take a look at metrics, what and how to measure. Lesson #1: Metrics Matter Please take note. I didn’t say knowing which metrics to measure matters. That will become evident over time. Just …
3
SOCIAL MEDIA LESSONS LEARNED: PLANNING
Social Media Lessons Learned! Am I the only one, or did you feel like the last year just flew by? It seemed like such a challenge most days just to ‘keep up.’ I kept thinking how nice it would be to have an hour to just sit and “think” about things. I finally took some time between Christmas and New Year’s …
2
2012 STRATEGY: WHAT’S YOUR ‘ONE’ WORD?
Chris Brogan does it. So does Mari Smith. Rather than write a post on trends, predictions for the new year or the best of 2011, I’d like to challenge you to simply pick ONE WORD to envision what you’d like to accomplish in this new year. In the past, I was pretty intimidated by the idea of setting goals of …
4
5 Facebook Marketing Strategies
With the social media surge, I often find it difficult to figure out exactly how to market our services effectively. There are just so many platforms to keep track of, and it can get very overwhelming. Can you relate? Recently, I attended the 2011 Facebook Success Summit, where I had the pleasure of watching webinars hosted by some of the …
4 Tips for Using Facebook Smart Lists
Have you ever felt completely overwhelmed by the constant flow of information in your Facebook stream? I know that I have. This is why I love Facebook smart lists. For the last several weeks we have been blogging about the extensive changes to Facebook profiles. This post about smart lists is our last installment in this series. These smart lists …
New Relationship Marketing: Interview With Mari Smith – Part 2
This is our second of two posts from our interview of Mari Smith about her latest book: The New Relationship Marketing. In Part II, we asked Mari these questions: Can you speak to us more about surrounding yourself with the right connections? What are some of the biggest mistakes businesses make today regards social technologies online and offline? Do you …
5
JUST GIVE BACK.
Give me your arms for the broken hearted Ones that are far beyond my reach Give me your heart for the ones forgotten Give me your eyes so I can see ~Brandon Heath The lyrics above are from one of my favorite songs by Brandon Heath. It’s always been my heart to help ones less fortunate than myself. However, with …
1
NEW FACEBOOK TIMELINE: PART II
Did you see our last post about features of Facebook’s new Timeline? If you didn’t make the switch yet, you can click here for the link. In this second part of the series, we will talk about how to fill in your timeline history, the check-in map, your activity log, and more. Your History: Filling in the Gaps Do you remember …
NEW FACEBOOK TIMELINE: PART I
Did you know that some of your friends have a new look to their Facebook Timeline? You can’t see it unless you’ve also made the switch. You can take a look at the new features and get started yourself here. If you want to get a preview of changes first, keep reading…. Facebook Cover Previously, there were 5 photos spread …
FACEBOOK SUBSCRIPTIONS: ON OR OFF?
Do you tweet? Do you have followers and do you follow others? Are you on Google+? How many circles do you have? Do you get alerts that someone has added you on G+? Do you read blogs? How many do you subscribe to? Facebook’s answer to follows, circles and subscriptions is their very own “subscribe” feature. Is this just …