Storytelling: The (Marketing) Tie That Binds

  Who’s the storyteller in your family?  We all have at least one.  Growing up, my dad’s mom, “Grammie,” was the storyteller in our family.  She worked as a waitress at Howard Johnson’s on the PA Turnpike for over 35 years.  A widow at a young age, with a limited education and three small boys to raise, she saw her …

4

ASSOCIATION MEMBERSHIP: Generational Differences in Your Audience

Do any of you connect life milestones with historical events as a way to keep track of your personal timeline? I think it was once Meredith, child #4, daughter #2, (2006?), was in college, that we finally realized that leaving cell phone messages were ineffective.  (And I thought giving them all cell phones would keep us connected!?) If we wanted timely …