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Pinterested?

Have you noticed the craze over Pinterest? Honestly, I had heard about it long before I ventured to check it out. Once I did, though, I was immediately hooked. In a day and age where everything is about individual identification and self-expression, Pinterest is at the forefront of this in the online world. What is Pinterest? Great question! Many people …

Social Media Lessons Learned: Measure and Repeat

In the previous two posts we talked about the importance of planning and gave some directions about simplifying your execution processes for your social media.  Now let’s take a look at metrics, what and how to measure. Lesson #1: Metrics Matter Please take note. I didn’t say knowing which metrics to measure matters.  That will become evident over time. Just …

Social Media Lessons Learned: Execution Simplified

Planning is the critical first step to social media success. Now that you’ve got your plan, how do you execute it effectively? Excellence in Execution There are lots of new and shiny tools out there.  How do you decide which is the best fit for you?  Like anything, there’s no true “one size fits all.”  However, developing a list of …

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SOCIAL MEDIA LESSONS LEARNED: PLANNING

Social Media Lessons Learned! Am I the only one, or did you feel like the last year just flew by?  It seemed like such a challenge most days just to ‘keep up.’  I kept thinking how nice it would be to have an hour to just sit and “think” about things.  I finally took some time between Christmas and New Year’s …

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2012 STRATEGY: WHAT’S YOUR ‘ONE’ WORD?

Chris Brogan does it.  So does Mari Smith.  Rather than write a post on trends, predictions for the new year or the best of 2011, I’d like to challenge you to simply pick ONE WORD to envision what you’d like to accomplish in this new year.  In the past, I was pretty intimidated by the idea of setting goals of …

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5 Facebook Marketing Strategies

With the social media surge, I often find it difficult to figure out exactly how to market our services effectively. There are just so many platforms to keep track of, and it can get very overwhelming. Can you relate? Recently, I attended the 2011 Facebook Success Summit, where I had the pleasure of watching webinars hosted by some of the …

4 Tips for Using Facebook Smart Lists

Have you ever felt completely overwhelmed by the constant flow of information in your Facebook stream? I know that I have. This is why I love Facebook smart lists.  For the last several weeks we have been blogging about the extensive changes to Facebook profiles. This post about smart lists is our last installment in this series.  These smart lists …

New Relationship Marketing: Interview With Mari Smith – Part 2

This is our second of two posts from our interview of Mari Smith about her latest book: The New Relationship Marketing. In Part II, we asked Mari these questions: Can you speak to us more about surrounding yourself with the right connections? What are some of the biggest mistakes businesses make today regards social technologies online and offline? Do you …

NEW FACEBOOK TIMELINE: PART I

Did you know that some of your friends have a new look to their Facebook Timeline? You can’t see it unless you’ve also made the switch. You can take a look at the new features and get started yourself here. If you want to get a preview of changes first, keep reading…. Facebook Cover Previously, there were 5 photos spread …