Content curation is your hi-impact social media task #4. Along with content strategy, engagement and content creation, it is an important step towards online success. Good content curation will develop your competitive edge, establish your authority, and get you more followers. But where do you look for content and how to you find the best stuff? How do you find …
Social Media Strategy: Hi Impact Task #1
How many of you would be willing to pack the family car and drive off to vacation without first deciding where you are going, what to pack, how long to stay, or what you’re going to do? Having a plan is what makes your vacation a success. This is what social media strategy does for you. It maps out your …
Millennials and your social media strategy: the content they consume
What Counts as Content? When it comes to digital marketing, content is a very general word. We have short form, long form, memes, videos, how-to’s, e-books, infographics, you name it. Over time, this classification has only broadened. There is no shortage of ways for someone to make themselves or their services known online. The issue has now become about shortage …
Millennials and Your Social Media Strategy: The Generational Wave
The Wave of Consumers We now know why millennials have very distinct traits and habits that set them apart from other age groups. This is why a social media strategy that address millennials is imperative to your success. We also know that people seem to have their own ideas in regards to what works when trying to connect to millennials …
Millennials and Your Social Media Strategy – The Challenges
Social Media Strategy – The Millennial Experience I was listening to The Joe Rogan Experience the other day, which is one of several podcasts that I have been tuning in to for years. I like Joe specifically because I think he has interesting guests and he’s a great interviewer. He has people on his show that I want to hear. …
Social Media Strategy: Three Key Questions for Success
Strategy and measurement are often cited as the two biggest challenges facing social media marketers. They are also considered the two core elements to a successful social media strategy! To build a successful social media strategy, you need to focus on these three questions: what are you trying to achieve? who are your customers? what is your competition doing? Understanding …
HOW TO USE TWITTER 4 BUSINESS
I once heard someone compare the conversation on Twitter to that of a cocktail party—short interactions meant to make a quick impression. Where’s the value in that? There may be more than meets the eye. Consider some of these facts gathered by a recent survey released by Edison Research. The full study of over 1,700 respondents is 49 pages …
Tech 13 and Social Organizations: Day 2
A few years ago, when I was just beginning to dip my toes into the social media space, Chris Brogan made a statement about loving the serendipity of social media. I remember thinking, ‘What was a strange choice of words to use to talk about social networking.’ Now that I’ve been engaged in Twitter, LinkedIn, Facebook for the last 3 years, …
ASSOCIATION MEMBERSHIP: Tips for Recruiting Gen Ys and Why you Need To
I’m mildly embarrassed to admit that I did not have a clue about all this baby boomer, Gen X and Gen Y business until I started searching for content about association leadership, recruitment, membership, and etc. Then I found this great article, Net Gen and the Future of Social Media Marketing, which shed some light on what I believe about …