The mobile app, Angry Birds, is an occasional pastime of mine. There’s something indescribably satisfying about slinging kamikaze, frowning feather-balls at rickety structures on the other side of the screen. I love watching everything fall down. Why is this so much fun?! What can I say? Angry Birds is one of the most popular mobile games ever created, so I’m …
MOBILE CONTENT STRATEGY: A RECIPE FOR SUCCESS
In our previous blog on mobile strategy, I made this statement: Your organization has a responsibility to deliver an equal content experience across all devices. I’d like to correct myself and substitute the phrase “equal content” with “congruent content.” The difference here is important. “Equal content,” to me, means “the same content.” “Congruent content” means consistent information about your products and …