Marketing Overview Summary First there was Integrated Marketing. Then there was Direct Marketing. Then Online Marketing, Search Engine Marketing (SEM), Digital Marketing, Social Media Marketing and now Content Marketing. With all these marketing buzz words, one can easily become confused. (Apologies if I missed a few 🙂 ) What’s the difference? Is there a difference? Interestingly, there can be quite …
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The Marketing Persona — A Deeper Look at Your Target Audience
Most of us in marketing communications use terms such as “target markets,” “stakeholders” or “members” to define our audiences. We think we know who they are, but how we connect with audiences has changed significantly in our mobile tech world and we may be struggling to reach them. One problem may be that we haven’t gone deep enough into figuring …
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LinkedIn Groups: 4 Reasons Why You Should Join
If you are anything like me, you’ve done all you can to ramp up your LinkedIn profile, but what comes next? You may already have hundreds of connections, a few great recommendations, a whole list of skills and specialties, but what can you do to continue engaging? A great way to do this is through LinkedIn groups. What are LinkedIn …
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Pinterested?
Have you noticed the craze over Pinterest? Honestly, I had heard about it long before I ventured to check it out. Once I did, though, I was immediately hooked. In a day and age where everything is about individual identification and self-expression, Pinterest is at the forefront of this in the online world. What is Pinterest? Great question! Many people …
FACEBOOK CHANGES: FOR BETTER OR WORSE?
I can remember where I was when it happened. Sitting at my desk late Thursday afternoon, I got an email from Hyper Alerts that someone had commented on our sliceworks page. We had just signed up for this new service a week before and had shared a post about this missing feature on Facebook business pages. I was wrapping up …
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Video Production: The Four Ps
Videos are fast becoming a key platform in the communications marketplace. US Internet users watched 14.8 billion online videos in January 2010, making YouTube the second largest search engine. Your marketing strategy should include innovative forms of communication and adding informative video is one way to keep your messages timely and fresh. Video production has never been easier. Flip video …