As CEO of an Industry Partner in ASAE, sales doesn’t come easily to me. I’m not comfortable with being promotional. So when I attended the annual conference in Dallas, I struggled with engaging attendees in conversation. It wasn’t until the last day of the conference that I realized it wasn’t about me but about finding out what attendees were struggling …
Mission and Vision: Building Trust and Authenticity
This is the second in a series of posts exploring the topic of mission and vision, leading up to our webinar presentation in March—3 DANGEROUS TRENDS FACING ASSOCIATIONS AND NON-PROFITS. Today we’re talking about why trust matters… When you think about it, trust is a critical foundation to the building of success in our lives, our families, our communities, and beyond. …
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Mission and Vision: The Need to Belong
This is the first in a series of posts exploring the topic of mission and vision. We will talk about their purpose and value, the differences between them and how to get to congruence and authenticity. The series is a lead in to our webinar presentation in March—3 DANGEROUS TRENDS FACING ASSOCIATIONS AND NON-PROFITS. Do we really need mission statements? …
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ASSOCIATION MEMBERSHIP: Generational Differences in Your Audience
Do any of you connect life milestones with historical events as a way to keep track of your personal timeline? I think it was once Meredith, child #4, daughter #2, (2006?), was in college, that we finally realized that leaving cell phone messages were ineffective. (And I thought giving them all cell phones would keep us connected!?) If we wanted timely …
THE WHY AND HOW OF MOBILE: A PLACE TO START
I’ve had my iPhone 4S for less than a year. I was a late comer to the mobile party, but now I don’t think I could survive without it. Convenience is one of the greatest benefits of the iPhone. The accessibility of Siri, e-mail, an iPod, a camera, GPS, mobile apps and websites all in one place is incredibly useful. …
Leadership Inspires Loyalty
What inspires loyalty in a person? What makes us root for the US Olympians and cheer for “the gold” in each and every event? There are typically two options we have in trying to influence behavior: Manipulation and Inspiration. Many of the choices we make are motivated by fear, shiny objects and such, but only loyalty comes from being inspired. …
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ASSOCIATION LEADERSHIP: HAVE YOU LOST YOUR WHY?
A few years back, I knew I needed to step up my commitment to regular exercise. I decided that what would motivate me to exercise consistently would be to enroll in a class, so I could enjoy the challenge while getting to know some other women with the same goals. As I have gotten to know these ladies over time, …
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HOW TO BUILD ASSOCIATION MEMBERSHIP
“Member benefits are your association’s one and only asset, the key to building a dominant and financially stable organization.” ~Sarah Sladek, author Do you belong to a book club? I joined a neighborhood book club about two years ago and really look forward to our monthly meetings. Some of the women get really passionate about the literary style and whether …
3 Brands Using Social Media for Social Good
Have you ever wondered “Why social media?” Beyond the availability and convenience of it…what is the deeper purpose that social media can serve? Recently, I read Brian Solis’s blog post “Social media is about social science and not technology,” and what struck me was the potential for social good that social media can create. Brian stated that social science is …
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Pinterest: 4 Brands Doing it Right
Surely you’ve heard about pinterest, and may even recognize that it could benefit your brand … but still you hesitate, “Is it really worth putting in the time to get our brand on pinterest?” YES. According to All Twitter, the majority of pins on pinterest are repins (meaning your content is continually being shared). Shareaholic states that pinterest’s referral rate is …