Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? First Facebook, then Twitter, Instagram and Snapchat popped up. Lately BigData and the Internet of Things has created a lot of buzz for marketers. But nothing has taken off with as much speed and intensity as Live Streaming apps. Recently, I’ve been watching …
2
2012 STRATEGY: WHAT’S YOUR ‘ONE’ WORD?
Chris Brogan does it. So does Mari Smith. Rather than write a post on trends, predictions for the new year or the best of 2011, I’d like to challenge you to simply pick ONE WORD to envision what you’d like to accomplish in this new year. In the past, I was pretty intimidated by the idea of setting goals of …
4
5 Facebook Marketing Strategies
With the social media surge, I often find it difficult to figure out exactly how to market our services effectively. There are just so many platforms to keep track of, and it can get very overwhelming. Can you relate? Recently, I attended the 2011 Facebook Success Summit, where I had the pleasure of watching webinars hosted by some of the …
New Relationship Marketing: Interview With Mari Smith – Part 2
This is our second of two posts from our interview of Mari Smith about her latest book: The New Relationship Marketing. In Part II, we asked Mari these questions: Can you speak to us more about surrounding yourself with the right connections? What are some of the biggest mistakes businesses make today regards social technologies online and offline? Do you …
FACEBOOK SUBSCRIPTIONS: ON OR OFF?
Do you tweet? Do you have followers and do you follow others? Are you on Google+? How many circles do you have? Do you get alerts that someone has added you on G+? Do you read blogs? How many do you subscribe to? Facebook’s answer to follows, circles and subscriptions is their very own “subscribe” feature. Is this just …
19
The Facebook Privacy Saga: Controlling Your App and Website Visibility
Personal privacy awareness is an ever increasing issue on the web. Even more so with the surge of social media platforms that share demographic information so readily and openly. How can you protect your personal information in a cyber-drenched culture? You CAN limit what information people access! Need help with this? Privacy Settings Mari Smith, well-known Facebook expert, recently explained …
Social Media: Mentoring with Mari Smith
Have you ever had the opportunity to learn from a high level expert? I have been doing just that for the last 3 months. In May I began a 6 month mentoring program with Mari Smith. In April of 2008, an article in Fast Company dubbed Mari, “the Pied-Piper of the online world.” Mari is co-author of the book, Facebook …
2
11 FACEBOOK MARKETING EXPERTS SHARE THEIR BEST TIPS
Still not sure about the value of Facebook for marketing? Wonder what all the fuss is about? The folks at Social Media Examiner recently asked top marketing book authors and Facebook brand managers to share some of their hot Facebook marketing tips. Here’s a recap of what they had to say…. 1. Give people a reason to “Like” you Richard …
5 STRATEGIES FOR FACEBOOK NEWSFEED OPTIMIZATION
With the unveiling of Edgerank, newsfeed optimization (NFO) is SEO for Facebook. As much as brands work to drive traffic back to their business page, the real golden nugget is in learning to write for the newsfeed. The #1 place that fans will FIRST see your post is in their newsfeed, but because of the Edgerank algorithm, where and how …
FACEBOOK CHANGES: FOR BETTER OR WORSE?
I can remember where I was when it happened. Sitting at my desk late Thursday afternoon, I got an email from Hyper Alerts that someone had commented on our sliceworks page. We had just signed up for this new service a week before and had shared a post about this missing feature on Facebook business pages. I was wrapping up …