What Do We Do? At Slice Works, we are committed to helping your business achieve maximum success. Our campaign marketing solutions are specifically tailored to your brand and message. Our ultimate goal is to help you “cut through the crowd” and stand out. This is becoming increasingly hard to do in today’s age. Pop Quiz First, ask yourself a few …
Millennials and your social media strategy: the content they consume
What Counts as Content? When it comes to digital marketing, content is a very general word. We have short form, long form, memes, videos, how-to’s, e-books, infographics, you name it. Over time, this classification has only broadened. There is no shortage of ways for someone to make themselves or their services known online. The issue has now become about shortage …
The Top 10 Inbound Marketing Myths That Deserve Your Attention
There are many misconceptions when it comes to Inbound Marketing. It’s time to set the record straight and debunk some fallacies surrounding this heavy hitter in image management. Here are our top 10 inbound marketing myths. 1) Inbound Marketing is just another term for SEO Inbound marketing is all about organically increasing sales via traffic, as opposed …
Inbound Marketing: Why I Should Care
What is Inbound Marketing? Inbound Marketing is an evolved marketing strategy based on the real-time habits and interests of your customers. TV ads and cold calls are less effective in today’s marketplace because clients are more educated and tech savvy. They can and do actively search and compare products and services. Basically, it boils down to this: you provide your …
10 Ways Associations Can Use Live Streaming Apps [Part 2]
Is it mid-January already? If you’re like me, you’re hustling to get back on track after the Holidays, and are optimistic to reorganize every aspect of your life. With New Year’s resolutions looming over our heads, association professionals and marketers alike, must look ahead to which efforts we will implement in 2016, and plan how we will accomplish these tasks throughout …
A-ha Moments from Hubspot’s Inbound Marketing Conference
Ever have that lightbulb moment when all the dots align and you suddenly see the solution that was right there in front of you? I have been sympathizing with clients and prospects for the last year or more, saying that social media and online marketing are here to stay, and that we’re all still trying to figure it out. Last …
9 Best Practices for Effective Calls to Action
© Wavebreak Media; used with permission Has this ever happened to you? Just last week I was looking up information about a particular author I wanted to know more about. Five clicks and 30 minutes later I was on a webpage describing the benefits of weight-training versus aerobic exercise. This is what Chris Brogan calls the “serendipity” of the internet. …