©SARINYAPINNGAM Social media engagement is all about fostering a two-way conversation with people who believe what you believe. Clarity about your brand mission, vision and promise are very important here. As you connect the visual and verbal together, you touch the limbic area of the brain. Read on to see why that matters… Why You Should Engage Simon Sinek, in …
Why Hire Slice Works for Your Campaign Marketing Solutions?
What Do We Do? At Slice Works, we are committed to helping your business achieve maximum success. Our campaign marketing solutions are specifically tailored to your brand and message. Our ultimate goal is to help you “cut through the crowd” and stand out. This is becoming increasingly hard to do in today’s age. Pop Quiz First, ask yourself a few …
Millennials and your social media strategy: the content they consume
What Counts as Content? When it comes to digital marketing, content is a very general word. We have short form, long form, memes, videos, how-to’s, e-books, infographics, you name it. Over time, this classification has only broadened. There is no shortage of ways for someone to make themselves or their services known online. The issue has now become about shortage …
Millennials and Your Social Media Strategy: The Generational Wave
The Wave of Consumers We now know why millennials have very distinct traits and habits that set them apart from other age groups. This is why a social media strategy that address millennials is imperative to your success. We also know that people seem to have their own ideas in regards to what works when trying to connect to millennials …
Millennials and Your Social Media Strategy – The Challenges
Social Media Strategy – The Millennial Experience I was listening to The Joe Rogan Experience the other day, which is one of several podcasts that I have been tuning in to for years. I like Joe specifically because I think he has interesting guests and he’s a great interviewer. He has people on his show that I want to hear. …
The Top 10 Inbound Marketing Myths That Deserve Your Attention
There are many misconceptions when it comes to Inbound Marketing. It’s time to set the record straight and debunk some fallacies surrounding this heavy hitter in image management. Here are our top 10 inbound marketing myths. 1) Inbound Marketing is just another term for SEO Inbound marketing is all about organically increasing sales via traffic, as opposed …
Inbound Marketing: Why I Should Care
What is Inbound Marketing? Inbound Marketing is an evolved marketing strategy based on the real-time habits and interests of your customers. TV ads and cold calls are less effective in today’s marketplace because clients are more educated and tech savvy. They can and do actively search and compare products and services. Basically, it boils down to this: you provide your …
eCommerce Social Media: 4 Trends for 2017
Frank Capra once said “Don’t follow trends, start trends”. This is sound advice. However, in the social media world, staying on top of current trends is vital to a successful eCommerce online presence. Social media trends are ever-changing. What dominates the social media scene in 2017? Here’s what a few pros had to say: “I see ecommerce brands investing a lot more …
A-ha Moments from Hubspot’s Inbound Marketing Conference
Ever have that lightbulb moment when all the dots align and you suddenly see the solution that was right there in front of you? I have been sympathizing with clients and prospects for the last year or more, saying that social media and online marketing are here to stay, and that we’re all still trying to figure it out. Last …
HOW TO USE TWITTER 4 BUSINESS
I once heard someone compare the conversation on Twitter to that of a cocktail party—short interactions meant to make a quick impression. Where’s the value in that? There may be more than meets the eye. Consider some of these facts gathered by a recent survey released by Edison Research. The full study of over 1,700 respondents is 49 pages …