This is the fourth in a series of posts exploring the difference between mission and vision, leading up to our webinar presentation in March—3 DANGEROUS TRENDS FACING ASSOCIATIONS AND NON-PROFITS. . For my children, the searing memory of the Twin Towers of New York collapsing will define a part of their personal history. I remember that when Kennedy was …
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Branding Your Organization: How to Stand Out on the Dance Floor
Image via Wikipedia At a recent conference, one of the speakers iterated “Your brand is not your logo!” Many people reacted with surprise. As we start this series, it’s important to appreciate the validity of this statement. Your brand and your logo are separate items. They go to together but they are no more the same than two individuals in …