Graphic design and Color are again transforming the internet marketing space. You may have noticed that white and plain backgrounds have dominated the website and smartphone visual horizon for awhile now. Apple was the first to go in that direction and for good reason. The clean, white, sparse approach differentiated them. Then the tech competition said we want to look …
eCommerce Social Media: 4 Trends for 2017
Frank Capra once said “Don’t follow trends, start trends”. This is sound advice. However, in the social media world, staying on top of current trends is vital to a successful eCommerce online presence. Social media trends are ever-changing. What dominates the social media scene in 2017? Here’s what a few pros had to say: “I see ecommerce brands investing a lot more …
HOW TO USE TWITTER 4 BUSINESS
I once heard someone compare the conversation on Twitter to that of a cocktail party—short interactions meant to make a quick impression. Where’s the value in that? There may be more than meets the eye. Consider some of these facts gathered by a recent survey released by Edison Research. The full study of over 1,700 respondents is 49 pages …
They Call It the Celery Test
Have you ever stood in line at the grocery store and tried to guess what the person in front of you was planning on making? Ingredients like chips, dip and soda are a good indicator of a party. Rolls, hotdogs, napkins and some relish might clue you in to a picnic. In his book, Start With WHY, Simon Sinek calls …
Culture Matters: Interview with Jamie Notter
Hi, this is Kathi Rabil, CEO of SliceWorks and with me today is Jamie Notter, of Culture That Works. I want to welcome everyone to SliceWorks Brand Chatter, a conversation about brand congruency and authenticity. Brand Chatter is a new initiative for the SliceWorks blog. We started our blog in late 2000, as a way to step up our engagement …
Video: THE Content Marketing Trend of 2014
“If one wants to reach younger people at an earlier age to shape their minds in a critical way, you really need to know how ideas and emotions are expressed visually.” ~ Martin Scorsese Do you have one of those “little, black dresses?” For a professional woman in any metropolitan area, that is an absolute must-have wardrobe basic. It’s …
Three Pak: Most Common Marketing Video Types
“A minute of video is worth 1.8 million words.” ~ Forrester Did you grow up in a family that shot home videos? Are you an avid fan of America’s Funniest Videos? Do you like to watch the added features available for movies now—the bloopers and outtakes? Or maybe you break up the tedium of your day with a quick …
Pinterest: “The Future of Marketing Is Visual!”
Who would have guessed that this would be our 100th blog post? When I saw the numbers in the 90’s a few months ago, I could hardly believe it. We decided to use this post to highlight the newest of our social networks—The unveiling of our Pinterest account! Why Pinterest? One of my own arguments AGAINST Pinterest initially was that …
Marketing: A Gardener’s Almanac
Do you spend much time in the garden? Is it a chore or therapy? I am an avid gardener. Sometimes I have trouble falling asleep at night, planning my gardening activities for the weekend. Or, I wake up EARLY Saturday morning and am unable to fall back asleep, anticipating the day ahead. This past weekend, I got to play in the …
Members: Josh Holloway & Intelligence Teach Us About Choices
We have a core group of about 8 TV series that we follow regularly. Three of those shows, Person of Interest , Almost Human and Intelligence , each raise some very challenging moral questions focused around technology and it’s double-edged role as a both good and evil. The newspaper is full of stories that present moral dilemmas—the NSA and the constitutionality of …