Recent research by MarketingProfs and Junta42 shows that as many as 51% of corporate marketers have blogs and are using them. According to Mike Stelzner of Social Media Examiner, companies with a business blog attract 55% more website visitors than non-blogging companies. SEO (Search Engine Optimization) is a hot topic for any business launching or publishing a blog. In Vertical …
FACEBOOK CHANGES: FOR BETTER OR WORSE?
I can remember where I was when it happened. Sitting at my desk late Thursday afternoon, I got an email from Hyper Alerts that someone had commented on our sliceworks page. We had just signed up for this new service a week before and had shared a post about this missing feature on Facebook business pages. I was wrapping up …
B2B Branding with Social Media: 5 Keys to Success
There is a wealth of information on how to engage your fans and consumers via social media. Good examples of businessess doing it best can be found in this list of Top 10 Consumer Brands on Social Media While the truth is that these brands are doing something right, and certainly flourishing, I keep asking myself: So what if my …
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Brand Position: Promises, Promises
“Promises are like babies: Easy to make, hard to deliver”—unknown “It’s not about pop culture, it’s not about fooling people, and it’s not about convincing people that they want something they don’t. We figure out what we want. And I think we’re pretty good at having the right discipline to think through whether a lot of other people are going …