10 SEO Tips to Enhance Your Content Marketing Strategy

  Our Sales Coach takes a pretty hard line—any business that doesn’t have a sales strategy is pretty much dead in the water. Not hard to agree with that position! So if you’re in the B2B category of business, here’s an interesting statistic for you: according to the Content Marketing Institute’s recent 2013 Benchmarks, Budget, and Trends—North America Report 91% …

5 TIPS TO MAKING YOUR WEBSITE SOCIAL MEDIA SAVVY

Strategic branding and web design are very important for businesses. Social media has changed the way brands relate to their audience and potential clients. As brands consider revamping their websites, we interviewed our web designer, Will Rabil, for some suggestions on how to make your website stand out in social media. To re-cap, here are the key points that Will …

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VIDEO BLOGGING: 4 THINGS TO GET YOU STARTED ON YOUTUBE

When I was a kid, I really wanted a video camera. I wanted to make home movies, and a chance to tell my audience important things, funny things, or to just plain show off my creative talents. I had high hopes of being selected for America’s Funniest Home Videos. While my parents didn’t agree with my need for a video …

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GOING MOBILE: MOBILE APPS VS. MOBILE WEBSITES

With the increased use of smart phones, consumers browse the Internet, use Facebook and Twitter, and generally spend more time on their mobile devices. In Social Media, it is becoming a pressing issue for brands to consider going mobile. For small businesses, it may in fact be their biggest challenge. We interviewed our web designer, Will Rabil to help us …

5 STRATEGIES FOR FACEBOOK NEWSFEED OPTIMIZATION

With the unveiling of Edgerank, newsfeed optimization (NFO) is SEO for Facebook. As much as brands work to drive traffic back to their  business page, the real golden nugget is in learning to write for the newsfeed. The #1 place that fans will FIRST see your post is in their newsfeed, but because of the Edgerank algorithm, where and how …

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4 SECRETS TO MASTER THE USE OF TWITTER LISTS

I wouldn’t categorize myself as a Type A or OCD personality, but I might come close. I like to write lists to help keep myself organized, to make sure I don’t forget something when I go on vacation, and because I can easily retrace my steps if I need to. In social media, using Twitter lists keeps me from taking …

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Time Management: 4 Secrets to Social Media Success

Holt used to be the editor of Rolling Stone , which is a pretty good gig now and was a great one when he did it in the 1990s. “When I compare my job then to what editors do now, it’s as if all we did was sit around in a tweed jacket, suck on a pipe, and think about …

YOUR BLOG: 12 REASONS TO USE WORDPRESS’ SCRIBE PLUG-IN FOR SEO

Recent research by MarketingProfs and Junta42 shows that as many as 51% of corporate marketers have blogs and are using them.  According to Mike Stelzner of Social Media Examiner, companies with a business blog attract 55% more website visitors than non-blogging companies.  SEO (Search Engine Optimization) is a hot topic for any business launching or publishing a blog.  In Vertical …