This is the first in a series of posts exploring the topic of mission and vision. We will talk about their purpose and value, the differences between them and how to get to congruence and authenticity. The series is a lead in to our webinar presentation in March—3 DANGEROUS TRENDS FACING ASSOCIATIONS AND NON-PROFITS. Do we really need mission statements? …
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ASSOCIATION MEMBERSHIP: Generational Differences in Your Audience
Do any of you connect life milestones with historical events as a way to keep track of your personal timeline? I think it was once Meredith, child #4, daughter #2, (2006?), was in college, that we finally realized that leaving cell phone messages were ineffective. (And I thought giving them all cell phones would keep us connected!?) If we wanted timely …
ASSOCIATION MEMBERSHIP: Tips for Recruiting Gen Ys and Why you Need To
I’m mildly embarrassed to admit that I did not have a clue about all this baby boomer, Gen X and Gen Y business until I started searching for content about association leadership, recruitment, membership, and etc. Then I found this great article, Net Gen and the Future of Social Media Marketing, which shed some light on what I believe about …
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ASSOCIATION LEADERSHIP: HAVE YOU LOST YOUR WHY?
A few years back, I knew I needed to step up my commitment to regular exercise. I decided that what would motivate me to exercise consistently would be to enroll in a class, so I could enjoy the challenge while getting to know some other women with the same goals. As I have gotten to know these ladies over time, …
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HOW TO BUILD ASSOCIATION MEMBERSHIP
“Member benefits are your association’s one and only asset, the key to building a dominant and financially stable organization.” ~Sarah Sladek, author Do you belong to a book club? I joined a neighborhood book club about two years ago and really look forward to our monthly meetings. Some of the women get really passionate about the literary style and whether …
3 Brands Using Social Media for Social Good
Have you ever wondered “Why social media?” Beyond the availability and convenience of it…what is the deeper purpose that social media can serve? Recently, I read Brian Solis’s blog post “Social media is about social science and not technology,” and what struck me was the potential for social good that social media can create. Brian stated that social science is …
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Pinterest: 4 Brands Doing it Right
Surely you’ve heard about pinterest, and may even recognize that it could benefit your brand … but still you hesitate, “Is it really worth putting in the time to get our brand on pinterest?” YES. According to All Twitter, the majority of pins on pinterest are repins (meaning your content is continually being shared). Shareaholic states that pinterest’s referral rate is …
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Social Media: From Overwhelm to Overcome
Do you feel like every time you get comfortable with one social media platform another one goes viral? There are so many different networks to be on: Facebook, Twitter, LinkedIn, StumbleUpon, Pinterest, Google+, E-mail…etc. How do you find the time to learn all the effective ways to market in each one of those spaces? Will you even be good at …
Be Yourself: This Time It’s Ok to be Human
Have you ever considered that social networks have both pluses and minuses? We are able to connect with folks we wouldn’t typically interact with. Yet, with those whom we are closest, we often resort to texting, calling, Facebooking, or tweeting, instead of face-to-face interaction. I know that I am guilty of this. The advantages of social media are that it …
Twitter: 6 Tips for an Effective Strategy
Have you just started out on twitter? Or have you been on twitter, but never really developed a strategy? Figuring out when, how, and what to tweet can be quite a daunting task… I know that it was for me. The thing is that everyone is different, and there is no overall “perfect” twitter posting strategy. What I can share …