© Wavebreak Media; used with permission Has this ever happened to you? Just last week I was looking up information about a particular author I wanted to know more about. Five clicks and 30 minutes later I was on a webpage describing the benefits of weight-training versus aerobic exercise. This is what Chris Brogan calls the “serendipity” of the internet. …
10 Takeaways from ASAE’s Membership, Marketing & Communications Conference
I LOVE the MMC Conference because it’s local and the topics are in my wheelhouse. I love the connecting piece too! As usual there was too much to do and not enough time! If you weren’t able to attend, I’ve compiled a post taking ONE key point from presentations uploaded for attendees. This should help whet your appetite for next …
Pinterest: “The Future of Marketing Is Visual!”
Who would have guessed that this would be our 100th blog post? When I saw the numbers in the 90’s a few months ago, I could hardly believe it. We decided to use this post to highlight the newest of our social networks—The unveiling of our Pinterest account! Why Pinterest? One of my own arguments AGAINST Pinterest initially was that …
Marketing: A Gardener’s Almanac
Do you spend much time in the garden? Is it a chore or therapy? I am an avid gardener. Sometimes I have trouble falling asleep at night, planning my gardening activities for the weekend. Or, I wake up EARLY Saturday morning and am unable to fall back asleep, anticipating the day ahead. This past weekend, I got to play in the …
Psychographics: 4 Pointers for Content Marketing
If you plan on expanding your business through your marketing, and I know you do, then you need to know about psychographics. At first blush, the word itself sounds like something a serial killer might develop in a darkroom, but it is nothing so ominous as that. In marketing terms, psychographics are a collection of data regarding the behavior of …
Flat Design: Millennials and Technology Impacting Web Design
© Thinkstock You have got to see this! I am going to ask you to do something that breaks all the rules of good blog writing. I’m going to suggest you whip out your cell phones and take “scroll” through this site because this IS the future…Just make sure you come back and finish reading 😉 What Millennials Want Millennials …
How to Deliver Epic Content
© Thinkstock Collection Content marketing satisfies your prospect’s need for essential information and your organization’s desire to shine as a trusted source of subject-matter expertise – subtly sparking “love-at-first-sight” resonance, laying foundations for long-term relationships and leading to a sale, membership renewal or other conversion to profit. In part 1, I reviewed how to create compelling and audience-focused content. We …
Romancing Customers with Compelling Content
I can picture in my mind’s eye the exact moment I met my husband. It was love at first sight, really. While his good looks and towering height certainly made an impression, I was ensnared by his charm, kindness, carefree attitude, and unrelenting inquisitiveness. Within days of first meeting, I was talking excitedly with him about my first significant job …
Tech 13 and Social Organizations: Day 2
A few years ago, when I was just beginning to dip my toes into the social media space, Chris Brogan made a statement about loving the serendipity of social media. I remember thinking, ‘What was a strange choice of words to use to talk about social networking.’ Now that I’ve been engaged in Twitter, LinkedIn, Facebook for the last 3 years, …
Tech13 via Twitterverse: Day 1
I was really bummed that I couldn’t attend the ASAE Tech13 conference last week. However, if my engagement on Twitter has done nothing else, it has taught me the power of the hashtag(#Tech13). I chose 7 colleagues that I knew would be tweeting pretty regularly, and followed their feeds closely last Wednesday and Thursday. What follows is a curation of …