As a Gen Y, sometimes I feel I get caught in the middle of the spectrum between Gen X and Gen Y. I know how to dress for an interview; even better I know not to have my mom show up with me to the interview. I know to be 5-10 minutes early to work, and I know how to …
MOBILE CONTENT STRATEGY: A RECIPE FOR SUCCESS
In our previous blog on mobile strategy, I made this statement: Your organization has a responsibility to deliver an equal content experience across all devices. I’d like to correct myself and substitute the phrase “equal content” with “congruent content.” The difference here is important. “Equal content,” to me, means “the same content.” “Congruent content” means consistent information about your products and …
THE WHY AND HOW OF MOBILE: A PLACE TO START
I’ve had my iPhone 4S for less than a year. I was a late comer to the mobile party, but now I don’t think I could survive without it. Convenience is one of the greatest benefits of the iPhone. The accessibility of Siri, e-mail, an iPod, a camera, GPS, mobile apps and websites all in one place is incredibly useful. …
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The Best Kept Secret to Online Success: The Daily Checklist
I DON’T HAVE ENOUGH HOURS IN MY WORK DAY FOR SOCIAL MEDIA! This statement is a lie. You have to decide if it’s important for your business to make time for social media, but it does not have to take 3+ hours a day. I’ve recently discovered that some of the secrets to effective social media marketing isn’t in how …
ASSOCIATION MEMBERSHIP: Tips for Recruiting Gen Ys and Why you Need To
I’m mildly embarrassed to admit that I did not have a clue about all this baby boomer, Gen X and Gen Y business until I started searching for content about association leadership, recruitment, membership, and etc. Then I found this great article, Net Gen and the Future of Social Media Marketing, which shed some light on what I believe about …
Leadership Inspires Loyalty
What inspires loyalty in a person? What makes us root for the US Olympians and cheer for “the gold” in each and every event? There are typically two options we have in trying to influence behavior: Manipulation and Inspiration. Many of the choices we make are motivated by fear, shiny objects and such, but only loyalty comes from being inspired. …
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ASSOCIATION LEADERSHIP: HAVE YOU LOST YOUR WHY?
A few years back, I knew I needed to step up my commitment to regular exercise. I decided that what would motivate me to exercise consistently would be to enroll in a class, so I could enjoy the challenge while getting to know some other women with the same goals. As I have gotten to know these ladies over time, …
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HOW TO BUILD ASSOCIATION MEMBERSHIP
“Member benefits are your association’s one and only asset, the key to building a dominant and financially stable organization.” ~Sarah Sladek, author Do you belong to a book club? I joined a neighborhood book club about two years ago and really look forward to our monthly meetings. Some of the women get really passionate about the literary style and whether …
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Pinterest: 4 Brands Doing it Right
Surely you’ve heard about pinterest, and may even recognize that it could benefit your brand … but still you hesitate, “Is it really worth putting in the time to get our brand on pinterest?” YES. According to All Twitter, the majority of pins on pinterest are repins (meaning your content is continually being shared). Shareaholic states that pinterest’s referral rate is …
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Social Media: From Overwhelm to Overcome
Do you feel like every time you get comfortable with one social media platform another one goes viral? There are so many different networks to be on: Facebook, Twitter, LinkedIn, StumbleUpon, Pinterest, Google+, E-mail…etc. How do you find the time to learn all the effective ways to market in each one of those spaces? Will you even be good at …