I was thinking about how teams prepare to play each other during March Madness. All of them use scouting reports that outline the unique ways a team likes to play. The reports are fairly basic, but some details can stand out for a coach, such as information that a specific player only likes to go to his or her left. …
The Holidays: Giving and Tradition
Similar to many others, one of my favorite times of the year is this holiday season. Do you feel the same? Personally, these are the main reasons why: family, friends, baking, coma-inducing food, the smell of fresh pine needles, the sound of Christmas carols, ornaments, and gift-giving. I know these sound just like everyone else, but what is better than …
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GOOGLE+:THE ESSENTIALS TO GETTING STARTED
I caved. I finally decided to join Google+ and see what all the buzz is about. I think the hardest part is adjusting to the change because it’s not Facebook. The good news is that if you could learn to navigate Facebook in the beginning, you can do so with Google+. Luckily, you’ll have some help if you follow these …
5 TIPS TO MAKING YOUR WEBSITE SOCIAL MEDIA SAVVY
Strategic branding and web design are very important for businesses. Social media has changed the way brands relate to their audience and potential clients. As brands consider revamping their websites, we interviewed our web designer, Will Rabil, for some suggestions on how to make your website stand out in social media. To re-cap, here are the key points that Will …
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VIDEO BLOGGING: 4 THINGS TO GET YOU STARTED ON YOUTUBE
When I was a kid, I really wanted a video camera. I wanted to make home movies, and a chance to tell my audience important things, funny things, or to just plain show off my creative talents. I had high hopes of being selected for America’s Funniest Home Videos. While my parents didn’t agree with my need for a video …
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GOING MOBILE: MOBILE APPS VS. MOBILE WEBSITES
With the increased use of smart phones, consumers browse the Internet, use Facebook and Twitter, and generally spend more time on their mobile devices. In Social Media, it is becoming a pressing issue for brands to consider going mobile. For small businesses, it may in fact be their biggest challenge. We interviewed our web designer, Will Rabil to help us …
SOCIAL MEDIA ETIQUETTE: MINDING YOUR P’S AND Q’S
June is the month for graduations. While that may be a proud moment for students and parents alike, the real fun is in the graduation party. Remember how you received many gifts from friends and relatives? To show your gratitude you may have hugged, kissed, or thanked them for their generosity. The next day your mom handed you a list …
5 STRATEGIES FOR FACEBOOK NEWSFEED OPTIMIZATION
With the unveiling of Edgerank, newsfeed optimization (NFO) is SEO for Facebook. As much as brands work to drive traffic back to their business page, the real golden nugget is in learning to write for the newsfeed. The #1 place that fans will FIRST see your post is in their newsfeed, but because of the Edgerank algorithm, where and how …
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4 SECRETS TO MASTER THE USE OF TWITTER LISTS
I wouldn’t categorize myself as a Type A or OCD personality, but I might come close. I like to write lists to help keep myself organized, to make sure I don’t forget something when I go on vacation, and because I can easily retrace my steps if I need to. In social media, using Twitter lists keeps me from taking …
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Time Management: 4 Secrets to Social Media Success
Holt used to be the editor of Rolling Stone , which is a pretty good gig now and was a great one when he did it in the 1990s. “When I compare my job then to what editors do now, it’s as if all we did was sit around in a tweed jacket, suck on a pipe, and think about …