As CEO of an Industry Partner in ASAE, sales doesn’t come easily to me. I’m not comfortable with being promotional. So when I attended the annual conference in Dallas, I struggled with engaging attendees in conversation. It wasn’t until the last day of the conference that I realized it wasn’t about me but about finding out what attendees were struggling …
Twitter: 6 Tips for an Effective Strategy
Have you just started out on twitter? Or have you been on twitter, but never really developed a strategy? Figuring out when, how, and what to tweet can be quite a daunting task… I know that it was for me. The thing is that everyone is different, and there is no overall “perfect” twitter posting strategy. What I can share …
Social Media Lessons Learned: Execution Simplified
Planning is the critical first step to social media success. Now that you’ve got your plan, how do you execute it effectively? Excellence in Execution There are lots of new and shiny tools out there. How do you decide which is the best fit for you? Like anything, there’s no true “one size fits all.” However, developing a list of …
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SOCIAL MEDIA LESSONS LEARNED: PLANNING
Social Media Lessons Learned! Am I the only one, or did you feel like the last year just flew by? It seemed like such a challenge most days just to ‘keep up.’ I kept thinking how nice it would be to have an hour to just sit and “think” about things. I finally took some time between Christmas and New Year’s …
New Relationship Marketing: Interview With Mari Smith – Part 2
This is our second of two posts from our interview of Mari Smith about her latest book: The New Relationship Marketing. In Part II, we asked Mari these questions: Can you speak to us more about surrounding yourself with the right connections? What are some of the biggest mistakes businesses make today regards social technologies online and offline? Do you …
Social Media: Mentoring with Mari Smith
Have you ever had the opportunity to learn from a high level expert? I have been doing just that for the last 3 months. In May I began a 6 month mentoring program with Mari Smith. In April of 2008, an article in Fast Company dubbed Mari, “the Pied-Piper of the online world.” Mari is co-author of the book, Facebook …
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GOOGLE+:THE ESSENTIALS TO GETTING STARTED
I caved. I finally decided to join Google+ and see what all the buzz is about. I think the hardest part is adjusting to the change because it’s not Facebook. The good news is that if you could learn to navigate Facebook in the beginning, you can do so with Google+. Luckily, you’ll have some help if you follow these …
5 TIPS TO MAKING YOUR WEBSITE SOCIAL MEDIA SAVVY
Strategic branding and web design are very important for businesses. Social media has changed the way brands relate to their audience and potential clients. As brands consider revamping their websites, we interviewed our web designer, Will Rabil, for some suggestions on how to make your website stand out in social media. To re-cap, here are the key points that Will …
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GOING MOBILE: MOBILE APPS VS. MOBILE WEBSITES
With the increased use of smart phones, consumers browse the Internet, use Facebook and Twitter, and generally spend more time on their mobile devices. In Social Media, it is becoming a pressing issue for brands to consider going mobile. For small businesses, it may in fact be their biggest challenge. We interviewed our web designer, Will Rabil to help us …
SOCIAL MEDIA ETIQUETTE: MINDING YOUR P’S AND Q’S
June is the month for graduations. While that may be a proud moment for students and parents alike, the real fun is in the graduation party. Remember how you received many gifts from friends and relatives? To show your gratitude you may have hugged, kissed, or thanked them for their generosity. The next day your mom handed you a list …