lySocial media measurement is your insurance policy coverage for opportunities and unanticipated events. The numbers don’t lie. While social media strategy lays out a road map for your success, no one can plan for everything. Changes in technology, changing trends, or new issues in your industry can all present new challenges. Since social media measurement allows you to measure your …
A-ha Moments from Hubspot’s Inbound Marketing Conference
Ever have that lightbulb moment when all the dots align and you suddenly see the solution that was right there in front of you? I have been sympathizing with clients and prospects for the last year or more, saying that social media and online marketing are here to stay, and that we’re all still trying to figure it out. Last …
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5 KEY STRATEGIES TO NAVIGATE THE TWITTERVERSE
I was a late-comer to the Twitterverse. In fact, at first I refused to learn how to Tweet, until a good friend of mine set up the account for me. Even then I was reluctant to use it, but kept the account open just in case. I simply did not see the point. I wondered who cared about I had …