What Counts as Content? When it comes to digital marketing, content is a very general word. We have short form, long form, memes, videos, how-to’s, e-books, infographics, you name it. Over time, this classification has only broadened. There is no shortage of ways for someone to make themselves or their services known online. The issue has now become about shortage …
Millennials and Your Social Media Strategy: The Generational Wave
The Wave of Consumers We now know why millennials have very distinct traits and habits that set them apart from other age groups. This is why a social media strategy that address millennials is imperative to your success. We also know that people seem to have their own ideas in regards to what works when trying to connect to millennials …
Millennials and Your Social Media Strategy – The Challenges
Social Media Strategy – The Millennial Experience I was listening to The Joe Rogan Experience the other day, which is one of several podcasts that I have been tuning in to for years. I like Joe specifically because I think he has interesting guests and he’s a great interviewer. He has people on his show that I want to hear. …
The Top 10 Inbound Marketing Myths That Deserve Your Attention
There are many misconceptions when it comes to Inbound Marketing. It’s time to set the record straight and debunk some fallacies surrounding this heavy hitter in image management. Here are our top 10 inbound marketing myths. 1) Inbound Marketing is just another term for SEO Inbound marketing is all about organically increasing sales via traffic, as opposed …
Inbound Marketing: Why I Should Care
What is Inbound Marketing? Inbound Marketing is an evolved marketing strategy based on the real-time habits and interests of your customers. TV ads and cold calls are less effective in today’s marketplace because clients are more educated and tech savvy. They can and do actively search and compare products and services. Basically, it boils down to this: you provide your …
Member Engagement vs Engaging Your Members
© Moodboard Which questions sound more like your association’s internal conversation: How can we get members to buy more of program X, product Y or service Z? OR How can we enable members to achieve the outcomes that matter most to them? How can we get members to help us accomplish this goal? OR How can we better understand the …
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Association Membership: Keeping Gen Y Motivated and Engaged
“The challenge inherent in keeping Gen Y engaged is that we’re easily distracted, we want to see progress from our daily efforts, and have a high need to stay in touch with those leading us.” ~ (p. 108) Translation for Associations: GenY needs to know OFTEN why being a part of your association matters. They need to see measureable …
The Marketing Persona: Building Blocks
The ancient Native American saying “Do not judge a person until you’ve walked two moons in their shoes” captures the thinking behind the marketing persona. Crafting personas requires getting into the heads of our audiences. What keeps them up at night? How do they spend their free time? How do they like to be sold to? What’s their favorite channel …