Nobody likes looking at stats that paint a negative picture. But you won’t have the full picture if you’re not willing to look at everything. Remember, when it comes to marketing, you don’t know what you don’t know! Three primary reasons for lapsed membership Sherry Jacob has conducted lapsed member surveys with a wide variety of organizations, from small to large, …
7 Best Practices for Membership Marketing
©iStock Photos When I was finally ready to commit to a regular exercise routine in my schedule, I had lots of options. I could continue walking in the neighborhood on a regular basis but find a group to walk with regularly and hold me accountable for showing up. I could find a group exercise program that would have a strong …
ASSOCIATION MEMBERSHIP: Tips for Recruiting Gen Ys and Why you Need To
I’m mildly embarrassed to admit that I did not have a clue about all this baby boomer, Gen X and Gen Y business until I started searching for content about association leadership, recruitment, membership, and etc. Then I found this great article, Net Gen and the Future of Social Media Marketing, which shed some light on what I believe about …
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HOW TO BUILD ASSOCIATION MEMBERSHIP
“Member benefits are your association’s one and only asset, the key to building a dominant and financially stable organization.” ~Sarah Sladek, author Do you belong to a book club? I joined a neighborhood book club about two years ago and really look forward to our monthly meetings. Some of the women get really passionate about the literary style and whether …