Have you ever considered that social networks have both pluses and minuses? We are able to connect with folks we wouldn’t typically interact with. Yet, with those whom we are closest, we often resort to texting, calling, Facebooking, or tweeting, instead of face-to-face interaction. I know that I am guilty of this. The advantages of social media are that it …
Twitter: 6 Tips for an Effective Strategy
Have you just started out on twitter? Or have you been on twitter, but never really developed a strategy? Figuring out when, how, and what to tweet can be quite a daunting task… I know that it was for me. The thing is that everyone is different, and there is no overall “perfect” twitter posting strategy. What I can share …
The Marketing Persona: 4 Benefits of Using a Persona
I was thinking about how teams prepare to play each other during March Madness. All of them use scouting reports that outline the unique ways a team likes to play. The reports are fairly basic, but some details can stand out for a coach, such as information that a specific player only likes to go to his or her left. …
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The Marketing Persona — A Deeper Look at Your Target Audience
Most of us in marketing communications use terms such as “target markets,” “stakeholders” or “members” to define our audiences. We think we know who they are, but how we connect with audiences has changed significantly in our mobile tech world and we may be struggling to reach them. One problem may be that we haven’t gone deep enough into figuring …
CONTENT MARKETING: STILL KING
Do you blog for your business? Are you on multiple social networks, curating content and engaging your customers? If so, you’re on the right track, according to the latest statistics. It can feel a bit lonely at times, but don’t give up. For those of you who haven’t jumped on board, there’s never been a better time! Content Marketing: What …
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LinkedIn Groups: 4 Reasons Why You Should Join
If you are anything like me, you’ve done all you can to ramp up your LinkedIn profile, but what comes next? You may already have hundreds of connections, a few great recommendations, a whole list of skills and specialties, but what can you do to continue engaging? A great way to do this is through LinkedIn groups. What are LinkedIn …
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Pinterested?
Have you noticed the craze over Pinterest? Honestly, I had heard about it long before I ventured to check it out. Once I did, though, I was immediately hooked. In a day and age where everything is about individual identification and self-expression, Pinterest is at the forefront of this in the online world. What is Pinterest? Great question! Many people …
Social Media Lessons Learned: Measure and Repeat
In the previous two posts we talked about the importance of planning and gave some directions about simplifying your execution processes for your social media. Now let’s take a look at metrics, what and how to measure. Lesson #1: Metrics Matter Please take note. I didn’t say knowing which metrics to measure matters. That will become evident over time. Just …
Social Media Lessons Learned: Execution Simplified
Planning is the critical first step to social media success. Now that you’ve got your plan, how do you execute it effectively? Excellence in Execution There are lots of new and shiny tools out there. How do you decide which is the best fit for you? Like anything, there’s no true “one size fits all.” However, developing a list of …
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SOCIAL MEDIA LESSONS LEARNED: PLANNING
Social Media Lessons Learned! Am I the only one, or did you feel like the last year just flew by? It seemed like such a challenge most days just to ‘keep up.’ I kept thinking how nice it would be to have an hour to just sit and “think” about things. I finally took some time between Christmas and New Year’s …