Most of us in marketing communications use terms such as “target markets,” “stakeholders” or “members” to define our audiences. We think we know who they are, but how we connect with audiences has changed significantly in our mobile tech world and we may be struggling to reach them. One problem may be that we haven’t gone deep enough into figuring …
CONTENT MARKETING: STILL KING
Do you blog for your business? Are you on multiple social networks, curating content and engaging your customers? If so, you’re on the right track, according to the latest statistics. It can feel a bit lonely at times, but don’t give up. For those of you who haven’t jumped on board, there’s never been a better time! Content Marketing: What …
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Pinterested?
Have you noticed the craze over Pinterest? Honestly, I had heard about it long before I ventured to check it out. Once I did, though, I was immediately hooked. In a day and age where everything is about individual identification and self-expression, Pinterest is at the forefront of this in the online world. What is Pinterest? Great question! Many people …
Social Media Lessons Learned: Measure and Repeat
In the previous two posts we talked about the importance of planning and gave some directions about simplifying your execution processes for your social media. Now let’s take a look at metrics, what and how to measure. Lesson #1: Metrics Matter Please take note. I didn’t say knowing which metrics to measure matters. That will become evident over time. Just …
Social Media Lessons Learned: Execution Simplified
Planning is the critical first step to social media success. Now that you’ve got your plan, how do you execute it effectively? Excellence in Execution There are lots of new and shiny tools out there. How do you decide which is the best fit for you? Like anything, there’s no true “one size fits all.” However, developing a list of …
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5 Facebook Marketing Strategies
With the social media surge, I often find it difficult to figure out exactly how to market our services effectively. There are just so many platforms to keep track of, and it can get very overwhelming. Can you relate? Recently, I attended the 2011 Facebook Success Summit, where I had the pleasure of watching webinars hosted by some of the …
New Relationship Marketing: Interview With Mari Smith – Part 2
This is our second of two posts from our interview of Mari Smith about her latest book: The New Relationship Marketing. In Part II, we asked Mari these questions: Can you speak to us more about surrounding yourself with the right connections? What are some of the biggest mistakes businesses make today regards social technologies online and offline? Do you …
Social Media: Mentoring with Mari Smith
Have you ever had the opportunity to learn from a high level expert? I have been doing just that for the last 3 months. In May I began a 6 month mentoring program with Mari Smith. In April of 2008, an article in Fast Company dubbed Mari, “the Pied-Piper of the online world.” Mari is co-author of the book, Facebook …
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11 FACEBOOK MARKETING EXPERTS SHARE THEIR BEST TIPS
Still not sure about the value of Facebook for marketing? Wonder what all the fuss is about? The folks at Social Media Examiner recently asked top marketing book authors and Facebook brand managers to share some of their hot Facebook marketing tips. Here’s a recap of what they had to say…. 1. Give people a reason to “Like” you Richard …
LINKEDIN BUSINESS PAGES: THREE NEW FEATURES
Are you on LinkedIn? LinkedIn is the business network of choice for busy professionals. Did you know that LinkedIn also has business pages? The average household income of LinkedIn members is $109,000. Also, 45% of LinkedIn members are business decision-makers, compared to 25-29% of Facebook users. In an interview with Mike Stelzner of Social Media Examiner, Lewis Howes makes the …