I am always updating my resume. When I look at it, I think, “Wow! Either I have no sense of loyalty to some of these companies, or I am a jack of all trades!” In fact, I have 2 resumes. One is for teaching and performing dance, while the other is for social media marketing. As a member of …
Brand Congruence: WHY Mission and Vision
Last in a series exploring mission vision & brand congruence. For more info, register for our FREE webinar presentation on Wednesday, March 20, at 10 AM—3 DANGEROUS TRENDS FACING ASSOCIATIONS AND NON-PROFITS. “Congruence: n. agreement, harmony” Have you ever stood in the grocery store line, picking up items to make a favorite family dinner and had the cashier try to …
Mission and Vision: HOW Mission Statements
This is the fourth in a series of posts exploring the difference between mission and vision, leading up to our webinar presentation in March—3 DANGEROUS TRENDS FACING ASSOCIATIONS AND NON-PROFITS. . For my children, the searing memory of the Twin Towers of New York collapsing will define a part of their personal history. I remember that when Kennedy was …
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Vision and Mission : WHY Vision Statements
This is the third in a series of posts exploring the difference between mission and vision, leading up to our webinar presentation in March—3 DANGEROUS TRENDS FACING ASSOCIATIONS AND NON-PROFITS. . Today we’re talking about WHY vision statements, manipulation vs inspiration and setting expectations… There were two stonemasons working on the exterior walls of a building in medieval Europe. A …
Digital Marketing: 3 Things Dave Matthews Band Can Teach Us
Tuesday, December 18th was a big day for me. I turned 25, attended AMADC’s panel discussion on digital marketing for non-profits, and topped the evening off with the Dave Matthews Band (DMB) concert at first Mariner Arena inBaltimore. I’m a huge DMB fan. Every time the band comes around the area, I make a point to attend his concerts. I …
ASAE #Tech12: Connecting Technology & Real Life
As CEO of an Industry Partner in ASAE, sales doesn’t come easily to me. I’m not comfortable with being promotional. So when I attended the annual conference in Dallas, I struggled with engaging attendees in conversation. It wasn’t until the last day of the conference that I realized it wasn’t about me but about finding out what attendees were struggling …
Mission and Vision: Building Trust and Authenticity
This is the second in a series of posts exploring the topic of mission and vision, leading up to our webinar presentation in March—3 DANGEROUS TRENDS FACING ASSOCIATIONS AND NON-PROFITS. Today we’re talking about why trust matters… When you think about it, trust is a critical foundation to the building of success in our lives, our families, our communities, and beyond. …
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Mission and Vision: The Need to Belong
This is the first in a series of posts exploring the topic of mission and vision. We will talk about their purpose and value, the differences between them and how to get to congruence and authenticity. The series is a lead in to our webinar presentation in March—3 DANGEROUS TRENDS FACING ASSOCIATIONS AND NON-PROFITS. Do we really need mission statements? …
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ASSOCIATION MEMBERSHIP: Generational Differences in Your Audience
Do any of you connect life milestones with historical events as a way to keep track of your personal timeline? I think it was once Meredith, child #4, daughter #2, (2006?), was in college, that we finally realized that leaving cell phone messages were ineffective. (And I thought giving them all cell phones would keep us connected!?) If we wanted timely …
MOBILE CONTENT STRATEGY: A RECIPE FOR SUCCESS
In our previous blog on mobile strategy, I made this statement: Your organization has a responsibility to deliver an equal content experience across all devices. I’d like to correct myself and substitute the phrase “equal content” with “congruent content.” The difference here is important. “Equal content,” to me, means “the same content.” “Congruent content” means consistent information about your products and …