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Pinterest: 4 Brands Doing it Right

Surely you’ve heard about pinterest, and may even recognize that it could benefit your brand … but still you hesitate, “Is it really worth putting in the time to get our brand on pinterest?” YES. According to All Twitter, the majority of pins on pinterest are repins (meaning your content is continually being shared). Shareaholic states that pinterest’s referral rate is …

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Social Media: From Overwhelm to Overcome

Do you feel like every time you get comfortable with one social media platform another one goes viral? There are so many different networks to be on: Facebook, Twitter, LinkedIn, StumbleUpon, Pinterest, Google+, E-mail…etc. How do you find the time to learn all the effective ways to market in each one of those spaces? Will you even be good at …

Be Yourself: This Time It’s Ok to be Human

Have you ever considered that social networks have both pluses and minuses? We are able to connect with folks we wouldn’t typically interact with. Yet, with those whom we are closest, we often resort to texting, calling, Facebooking, or tweeting, instead of face-to-face interaction. I know that I am guilty of this. The advantages of social media are that it …

Twitter: 6 Tips for an Effective Strategy

Have you just started out on twitter? Or have you been on twitter, but never really developed a strategy? Figuring out when, how, and what to tweet can be quite a daunting task… I know that it was for me. The thing is that everyone is different, and there is no overall “perfect” twitter posting strategy. What I can share …

The Marketing Persona: 4 Benefits of Using a Persona

I was thinking about how teams prepare to play each other during March Madness. All of them use scouting reports that outline the unique ways a team likes to play. The reports are fairly basic, but some details can stand out for a coach, such as information that a specific player only likes to go to his or her left. …

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The Marketing Persona — A Deeper Look at Your Target Audience

Most of us in marketing communications use terms such as “target markets,” “stakeholders” or “members” to define our audiences. We think we know who they are, but how we connect with audiences has changed significantly in our mobile tech world and we may be struggling to reach them. One problem may be that we haven’t gone deep enough into figuring …

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5 Facebook Marketing Strategies

With the social media surge, I often find it difficult to figure out exactly how to market our services effectively. There are just so many platforms to keep track of, and it can get very overwhelming. Can you relate? Recently, I attended the 2011 Facebook Success Summit, where I had the pleasure of watching webinars hosted by some of the …

FACEBOOK CHANGES: FOR BETTER OR WORSE?

I can remember where I was when it happened.  Sitting at my desk late Thursday afternoon, I got an email from Hyper Alerts that someone had commented on our sliceworks page.  We had just signed up for this new service a week before and had shared a post about this missing feature on Facebook business pages. I was wrapping up …