Millennials and Your Social Media Strategy: The Generational Wave

Magnet and happy customers

The Wave of Consumers We now know why millennials have very distinct traits and habits that set them apart from other age groups. This is why a social media strategy that address millennials is imperative to your success. We also know that people seem to have their own ideas in regards to what works when trying to connect to millennials …

The Top 10 Inbound Marketing Myths That Deserve Your Attention

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    There are many misconceptions when it comes to Inbound Marketing. It’s time to set the record straight and debunk some fallacies surrounding this heavy hitter in image management. Here are our top 10 inbound marketing myths.   1) Inbound Marketing is just another term for SEO   Inbound marketing is all about organically increasing sales via traffic, as opposed …

9 Best Practices for Effective Calls to Action

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© Wavebreak Media; used with permission  Has this ever happened to you? Just last week I was looking up information about a particular author I wanted to know more about. Five clicks and 30 minutes later I was on a webpage describing the benefits of weight-training versus aerobic exercise. This is what Chris Brogan calls the “serendipity” of the internet. …